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SEARCHA New York plastic surgeon talks about the growth of male facial plastic surgery, and the art of perfecting a successful neck lift.
The before and after images of a neck lift patient of Dr. Sam Rizk, MD, FACS.
Sam Rizk, MD, FACS
*Summarized by AI
Once considered the domain of women, facial plastic surgery is now mainstream among men who want to look younger without looking different. In fact, according to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) 95% of surveyed facial plastic surgeons treated male patients in 2025, up from 92% the previous year.
For New York City, double board certified facial plastic surgeon Sam Rizk, MD, FACS, the number one request among his male patients isn't necessarily a facelift. It's a neck lift.
"For most of my male patients, it comes down to the jawline. They want to get rid of the heaviness beneath the chin and restore the strong, defined profile they once had," says Dr. Rizk, who has performed more than 6,800 facelifts. " The challenge is making a meaningful improvement without changing what makes a man's face look masculine. The best results are the ones no one can quite put their finger on."
The challenge for a man's neck lift is making meaningful improvement without changing what makes a man's face look masculine.
Dr. Sam Rizk
Achieving that seemingly simple goal requires a different approach to facial rejuvenation. Men generally have larger facial structures, and preserving masculine contours is essential to avoiding an overly tight or operated-on appearance. Dr. Rizk's vertical deep plane technique addresses the deeper facial structures rather than simply pulling the skin tighter, allowing for more natural-looking refinement of the face and neck.
It's a shift that reflects changing attitudes toward male aesthetics. As more men become comfortable investing in their appearance, the emphasis is increasingly on subtle improvements that don't announce themselves. The ultimate goal? Looking better and feeling more confident without anyone knowing why.
What this means for salons and spas is a potential untapped demographic for color services, skincare, and med-spa treatments. It might be beneficial to reach out to facial plastic surgeons in your area to question whether they've seen an uptick in male patients for neck lifts and other services. Then it might be worth exploring partnering to refer these patients to each other's businesses.
Facial plastic surgery is becoming more popular among men as they seek to look younger without altering their fundamental appearance. This trend is supported by data from the AAFPRS showing an increase in male patients seeking these procedures.
*Summarized by AI
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