
Big Opening Day for Data-Driven Salon Summit
Relive the memories of a fascinating and fun welcome day for Data-Driven Salon Summit 2027 in Austin, Texas.
Tickets for this year's Data-Driven Salon Summit, which will be co-located at America's Beauty Show in Chicago September 12-13, are live. Get your first look at our lineup of speakers, as well as some special perks this year. Early bird pricing ends July 19, so book today!

The Data-Driven Salon Summit returns for its fourth season September 12-13 in Chicago, where it will be co-located with America’s Beauty Show at the Donald E. Stephens Convention Center. DDSS is a peer-led, hands-on educational experience that brings together the owners and managers of salons, spas and barbershops to understand how data can lead them to make better business decisions that fuel their growth and success.
Tickets are on sale now at datadrivensalon.com. The Early Bird pricing rage of $399 per ticket ends July 19, 2021. Ticket prices will be $499, starting on July 20, including onsite ticket sales.
Although all the sessions take a data-driven approach, the summit will explore an incredibly diverse amount of business topics, including:
Two salon leaders will take a futuristic look at KPIs, and they’re planning to do it Clubhouse-style
A recruitment and retention expert is going to dive deep into the results of a research study she’s conducted with the next generation of stylists on what they want in a job and how they look for one, plus she’ll share real case studies where she’s put her data to work to help salons drive recruitment
A panel of salon owners will explore the ever-changing racial demographics of the United Stated, discussing what important steps salon leaders can take to drive diversity in their team members, their clientele and their services.
A social media influencer will talk about how he markets his business through social differently than he markets himself, discussing the important metrics business leaders should follow on Facebook and Instagram.
An accountant will talk about doing your taxes post-pandemic, sharing the latest rules on PPP plans and other loans
An owner will discuss behavioral science and how you can leverage it for better marketing success
Additional sessions will explore:
How to recapture your retail profits in the age of Amazon;
How to leverage a specialty service to build a pandemic-proof business
How to drive more profit from color services
How to create marketing campaigns and measure their success through data-driven tactics
And, the best strategies for creating the ultimate client experienc
It promises to be a power-packed two days of programming, and that doesn’t even account for all the wonderful networking time attendees will have with their peers and the DDSS sponsors. In additional, this year’s DDSS tickets come with some additional perks. Each ticket grants the ticketholder access to America’s Beauty Show 2021, some VIP time on the show floor without the crowds and access to the ABS Reunion Cocktail Party.
SALON TODAY wants to thank all of our sponsors are helping to make the 2021 event possible, Data- especially our platinum sponsors including Phorest, Great Lengths, Daysmart, Vish and MindBody.
If you’re serious about the business of your salon and want to learn how you can leverage data to drive its performance, I encourage you to visit datadrivensalon.com where you can see more details about our agenda and purchase your ticket.

Relive the memories of a fascinating and fun welcome day for Data-Driven Salon Summit 2027 in Austin, Texas.

After her presentation and workshop at Data-Driven Salon Summit 2026, Harper Ellis Hair Co.'s Terra Harvell chats with Nicole Johnson, sharing why she's on a mission to help owners build wealth in their business so they have a investment worth selling when they are ready to exit.
Before Phorest's Barry Quinn and Sinead Norman take the stage at Data-Driven Salon Summit, Norman swings by SALON TODAY to give us a sneak peek at their session that promises to motivate team members to grow their KPIs and clients to solidify their loyalty.
Before Harper Ellis' Terra Harvell takes the stage on Data-Driven Salon Summit she swings by to give us a sneak peek at her mainstage and breakout sessions.

Before Kristi Valenzuela takes the stage at Data-Driven Salon Summit, she stops by to talk about how salon business has a powerful opportunity to expand beyond traditional services and create meaningful revenue through high-value treatments.

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Before Terra Harvell takes the stage at Data-Driven Salon Summit session, she swings by to give us a sample of what she has planned for her mainstage session and her breakout workshop.
At this year's Data-Driven, an immersive hands-on workshop will allow attendees to experiment with virtual hairstyle and hair-color try-on and AI skin analysis--and leave with credits to continue playing with the technology in their own salons.

At the SalonCentric SPARK New Partner Event in New York City on March 16, invited salon owners and stylists came together for education and discovery at the new L’Oréal Professional Academy NYC.

Before Glammatic's Ameet Kallarackal steps onto the mainstage at Data-Driven Salon Summit, May 17th, he stops by and gives us a sneak peek at his upcoming session and how his subsequent roadmap will give you a personalized road map.

At Meevo LIVE! 2025, Nashville set the backdrop while connection stole the show.

SalonCentric's new Partner Event Series was created to celebrate and support the professionals behind that artistry, giving them tools to grow, connect, and thrive.

Monica-Lynn Beauty CEO hosts BOSS Up! Leadership Experience in Cleveland, helping owners and beauty and barber pros scale their businesses. .
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Embrace, empower, and celebrate natural curls with Cosmo Prof's live virtual education event on Feb 24, 2025.

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
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