
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
A new study by Advanced Dermatology shares statistics about tattoo opinions, regrets and removal.

Tattoos are a form of self-expression and creativity serving as canvases to tell stories, convey beliefs, and capture moments in time. A new report from Advanced Dermatology dives into the opinions, habits, and potential regrets Americans are facing when it comes to tattoos.

Tattoos are not always a lifelong love affair: 1 in 4 Americans admit to regretting at least one of their tattoos. The types of tattoos people regret most include lettering/script tattoos, symbol tattoos, names, animal designs, and tribal tattoos.
The top reasons why Americans regret their tattoos are dissatisfaction with how it looks, simply not liking it anymore, disappointment in the tattoo artist’s work, loss of connection to the original meaning, and negative impacts on professional opportunities.
Location plays a significant role in tattoo regret, with certain areas of the body standing out as regrettable choices. The forearm ranked highest in terms of regrettable tattoo locations, closely followed by the bicep/tricep and the chest. Shoulder tattoos and thigh tattoos tied for the fourth spot, while the ankle rounded out the list.
Regret is a feeling that can settle in at various points in time after getting a tattoo. Interestingly, 51% of respondents reported their regret did not fully sink in until two or more years had passed since getting the tattoo. However, for others, regret was immediate, with 18% experiencing it just a few days after getting the tattoo, 16% felt regret within one week to three months, and 15% realized their regret within six months to one year. It may not come as a surprise that 48% say the tattoo they regret the most is one they got spontaneously.
With tattoo removal becoming an increasingly popular option for those looking to get rid of their ink, nearly 1 in 4 (23%) Americans plan to have tattoos removed in the future. In fact, 51% plan to have one tattoo removed.

Nearly 3 in 4 (73%) Americans like tattoos and 39% proudly bear their own ink. For 28% of those with tattoos, they got their first one right when they became an adult at 18-years-old. It’s no secret tattoos can come at a cost. In fact, Americans with ink have spent an average of $745 on tattoos with 16% believing their most expensive tattoo was worth the money.
Despite the growing acceptance of tattoos, nearly half (47%) have been judged for their tattoos. Interestingly, the judgments come from a range of people, including family members, strangers, and within professional settings.
When it comes to the factors influencing tattoo decisions, our survey found that self-expression, aesthetics, empowerment, emotional healing, and remembrance were among the top motivations for getting inked. Additionally, 1 in 10 have a tattoo based off of a popular TV show or movie, and the same amount of people have gotten a tattoo for their significant other and then broken up. For some, the decision to get a tattoo wasn’t necessarily a clear thought as 1 in 5 have gotten a tattoo under the influence.
Tattoo care is very important not only for your skin, but for the tattoo itself. Nearly 1 in 4 (23%) Americans don’t think their tattoos will age well, and 2 in 5 (42%) don’t put sunscreen on their tattoos.

Tattoos can be appealing for many as 28% of Americans think tattoos make people look more attractive. Surprisingly, 36% admitted to lying about liking someone’s tattoo. The top people Americans tell fibs to about their ink? Friends, acquaintances, coworkers, strangers, and cousins.
The professional impact of visible tattoos remains a concern for many with 3 in 4 people believing visible tattoos can negatively affect a person’s professional opportunities. Despite this, 98% believe tattoos are more socially accepted now than in years past. Among Americans without tattoos, 27% plan to get one in the future, and 2 in 3 think more people are getting tattoos now because of the accessibility and availability of tattoo removal technology.
Whether you get a tattoo and keep it for life, or only have a tattoo for a limited period of time before getting rid of it, many Americans are drawn to ink. If you’re getting one, take time before deciding what to put on your body, and know if you end up not liking it, you’re not stuck with it forever.
In June 2023, we conducted a survey of 1,002 people from around the U.S. Among respondents, 49% identified as male, 47% as female, and 4% as non-binary or transgender with an average age of 39.
In June 2023, Advanced Dermatology conducted a survey of 1,002 people from around the United States. Among respondents, 49% identified as male, 47% as female, and 4% as non-binary or transgender, with an average age of 39.

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

Explore this curated selection of standout brands and essential products shaping today’s growing wellness and spa industry.

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness

From acrylic monomers to airborne bio-dust, the air inside a nail salon carries risks most professionals never see coming. Aerovex Systems reveals the source-capture and room-purification strategies that are setting a new standard for salon safety.
Sponsored by Aerovex Systems

Good hair starts at the scalp. But most salons aren’t offering services or products that address scalp health. Relish, a new product line from the founders of Signature Formulations, has everything salons need to deliver an effective head spa service and offer guests a robust at-home scalp care line.

A new book by Joel Steele shows that the most powerful change people can make is to think differently if they want different results. The author believes in the 'Life Switch' so fervently that he's willing to donate $1 million from book sales when he sells his millionth copy.

In an era where clients demand visible results with minimal recovery time, salons and spas are redefining what professional skincare means.

New global search data from beauty and wellness booking platform Fresha reveals that Botox remains the world’s most in-demand aesthetic treatment in 2025—but regenerative “tweakments” like polynucleotide injections, thread lifts and IV drips are seeing explosive growth across key markets.

As rates of anxiety, depression, and substance use continue to climb across the U.S., conversations around mental health are more urgent than ever—yet one crucial perspective remains missing. In her captivating new book, Aymie Daniels introduces the little-known concept of “Spiritual Emergency” and opens a timely conversation about how America understands (and often mislabels) extreme psychological states.
Author and Lifestyle Coach Mark Reinisch's new book challenges the outdated 'work ethic' model, which values success over health, happiness, and the soul. His antidote: wellness ethic lifestyle design--a bold, practical approach to building a life that works for you, on your terms.

Water is a vital part of almost every process in the human body. Our Wellness Blogger Mary Wilson shows you why staying hydrated is so important and offers helpful guidelines on how to do it.

Located in downtown Denver, Sway Wellness Spa integrates the latest technology into services, offers accessible memberships, and brings a community setting to younger generations who yearn for a wellness experience that is not like their mothers'.

As a spa or salon professional, your clients expect more than just beauty—they expect safety, hygiene, and peace of mind. Fungal infections like Athlete’s Foot and Nail Fungus are more common than you think, especially in environments where tools and footbaths are reused without proper sanitation. This blog covers how to stop these issues before they start, using proven infection prevention strategies for salons and spas.

As the kids head back to school and the seasons shift, it might be time to clear your energy. Our Wellness Blogger Mary Wilson talks about why it's important and illustrates some of the different methods involved.
Do summer barbeques and sweet treats to beat the heat have you relaxing your healthy eating goals? Here comes our Wellness Blogger Mary Wilson to the rescue with some success hacks and meal prep tips that take advantage of the season's bounty.

A new book, The Wellness Ethic, shares a game-changing method for thriving in life.

This month, our Wellness Blogger Mary Wilson answers a number of questions about meditation and helps you get started.