Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
A Simplified Approach to Wellness Using the 80/20 Rule
A new book, The Wellness Ethic, shares a game-changing method for thriving in life.
by Staff
July 2, 2025
3 min to read
Written to be the antidote to self-help books that are “too damn boring,” The Wellness Ethic is a compelling, fun-to-read book with humor and personal stories that make the wellness concepts spring to life.
Like a lot of folks, Mark Reinisch had oodles of conviction at the dawn of each new year when he announced the resolutions that were supposed to fix his life. And just like a lot of folks, his best-laid plans fizzled as soon as life interfered. Then, in 2018, he had an epiphany: write a book to unlock the secrets to wellness and the meaning of life.
“My breakthrough idea was to write a book about wellness and apply the wisdom to my own life to become happier and more fulfilled,” said Reinisch, a life coach, humorist and former corporate executive. “If I could learn how to eclipse the blinding daylight between inspired living and my actual existence, I knew I could help others do the same.”
His new book, The Wellness Ethnic, is NOT a typical self-help book. Reinisch isn’t a Harvard-educated psychologist or a multi-millionaire living a charmed life. Reinisch is relatable, vulnerable and hilarious as he simplifies complex wellness topics like mind, body, spirit and relationships to make wellness accessible, actionable and engaging.
So, what is a “wellness ethic”?
“It means you’re committed to wellness because you know that it improves your life and makes the world better,” Reinisch explained, adding, “When you have a wellness ethic, you thrive no matter how unpredictable the world gets.”
In his new book, Author Mark Reinisch applies the 80/20 rule to wellness.
What makes Reinisch’s approach stand out from the legions of other self-help books is his remarkably simple approach: the 80/20 rule, also known as the Pareto principle, derived from the work of Italian
economist Vilfredo Pareto. It states that approximately 80% of the
results (outcomes) are driven by 20% of the actions (inputs).
“When you apply the 80/20 rule to your life, it can be a game changer,” Reinisch said. “For example, the 80/20 rule suggests that 80% of the benefits of spirituality can be attained by embracing the most vital 20% of spiritual practices. Similarly, 80% of the benefits of taking care of your body can be realized by simply adopting the most vital 20% of physical wellness practices. It’s the key to making wellness attainable and sustainable.”
Written to be the antidote to self-help books that are “too damn boring,” The Wellness Ethic is a compelling, fun-to-read book with humor and personal stories that make the wellness concepts spring to life.
“It is the rare self-help book that you won’t be able to put down, unless the sheer bulk of it tires your arms and you drop it,” Reinisch quipped.
About the Author: Mark Reinisch is an author, life coach and entrepreneur specializing in personal transformation. He has decades of executive experience in corporate America, having driven transformation programs to help people and companies realize their vast potential. As side hustles, he founded
a social media start-up, shepherded it to a successful buyout, and has written a dozen comedic screenplays. His dry wit comes along for the ride in all that he does. He resides in Charleston with his wife and herd of cats. He loves going on adventures with his two adult daughters. For more information, please visit https://www.wellnessethic.com/
Topics:Wellness
Subscribe to Our Newsletter
More Wellness
Wellness Watch: Expert Picks & Curated Essentials
Explore this curated selection of standout brands and essential products shaping today’s growing wellness and spa industry.
Shampoo, Rinse, Repeat: Salon Clients Face a Water Cycle Crisis of Mineral Buildup on Hair
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
The Invisible Hazard in Every Nail Salon and How to Fight It
From acrylic monomers to airborne bio-dust, the air inside a nail salon carries risks most professionals never see coming. Aerovex Systems reveals the source-capture and room-purification strategies that are setting a new standard for salon safety.
Sponsored by Aerovex Systems
Stylists “Relish” the Opportunity to Prioritize Guests’ Scalp Health
Good hair starts at the scalp. But most salons aren’t offering services or products that address scalp health. Relish, a new product line from the founders of Signature Formulations, has everything salons need to deliver an effective head spa service and offer guests a robust at-home scalp care line.
Resolutions Rarely Work: Try a 'Life Switch'
A new book by Joel Steele shows that the most powerful change people can make is to think differently if they want different results. The author believes in the 'Life Switch' so fervently that he's willing to donate $1 million from book sales when he sells his millionth copy.
Harness the Power of Cytogen Masque: How Regenerative Science Is Transforming Salon Skin Treatments
In an era where clients demand visible results with minimal recovery time, salons and spas are redefining what professional skincare means.
Botox Still Tops the World’s Most-Searched Aesthetic Treatments as “Natural but Enhanced” Trend Surges
New global search data from beauty and wellness booking platform Fresha reveals that Botox remains the world’s most in-demand aesthetic treatment in 2025—but regenerative “tweakments” like polynucleotide injections, thread lifts and IV drips are seeing explosive growth across key markets.
New Book Challenges America's Mental Health Paradigm by Exploring 'Spiritual Emergency'
As rates of anxiety, depression, and substance use continue to climb across the U.S., conversations around mental health are more urgent than ever—yet one crucial perspective remains missing. In her captivating new book, Aymie Daniels introduces the little-known concept of “Spiritual Emergency” and opens a timely conversation about how America understands (and often mislabels) extreme psychological states.
A Blueprint for Living with Purpose in a World that Often Makes No Sense
Author and Lifestyle Coach Mark Reinisch's new book challenges the outdated 'work ethic' model, which values success over health, happiness, and the soul. His antidote: wellness ethic lifestyle design--a bold, practical approach to building a life that works for you, on your terms.
by Stacey Soble
Is It Hot Enough for You?
Water is a vital part of almost every process in the human body. Our Wellness Blogger Mary Wilson shows you why staying hydrated is so important and offers helpful guidelines on how to do it.
Bringing Affordable Wellness to Gen Z Consumers
Located in downtown Denver, Sway Wellness Spa integrates the latest technology into services, offers accessible memberships, and brings a community setting to younger generations who yearn for a wellness experience that is not like their mothers'.
by Stacey Soble
Spa Day, Safe Day: Stop Fungal Infections in Their Tracks
As a spa or salon professional, your clients expect more than just beauty—they expect safety, hygiene, and peace of mind. Fungal infections like Athlete’s Foot and Nail Fungus are more common than you think, especially in environments where tools and footbaths are reused without proper sanitation. This blog covers how to stop these issues before they start, using proven infection prevention strategies for salons and spas.
Energy Healing 101
As the kids head back to school and the seasons shift, it might be time to clear your energy. Our Wellness Blogger Mary Wilson talks about why it's important and illustrates some of the different methods involved.
Healthy Summer Eating: 7 Success Hacks and 7 Meal Prep Tips
Do summer barbeques and sweet treats to beat the heat have you relaxing your healthy eating goals? Here comes our Wellness Blogger Mary Wilson to the rescue with some success hacks and meal prep tips that take advantage of the season's bounty.
Meditation for Beginners
This month, our Wellness Blogger Mary Wilson answers a number of questions about meditation and helps you get started.
Celebrating International Yoga Day with a Journey from the Himalayas to the Cloud Forests
In celebration of International Yoga Day we take you on a virtual retreat to two locations to consider for a destination vacation centered on wellbeing.