
Color Without Compromise: Blondes Shine with Goldwell LightDimensions SilkLift Strong and Colorance
Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell
A new book by Joel Steele shows that the most powerful change people can make is to think differently if they want different results. The author believes in the 'Life Switch' so fervently that he's willing to donate $1 million from book sales when he sells his millionth copy.

In Life Switch, Steele challenges the idea that meaningful change comes from outside sources — and instead introduces a concept he calls the “life switch”: an internal, mental game changer that physically impacts how a person shows up in every area of their life. He believes this so strongly that he’s personally giving away $1 million to charity when the book sells its one millionth copy.

“A resolution is merely a thought,” Joel Steele explains. “A life switch moment is something you feel. Everyone has a life switch. When you flip it on, electricity runs through your body, propelling you to maximize your potential.”
As millions enter the new year searching externally for inspiration and answers, author and entrepreneur Joel Steele believes the most powerful change people can make is to think differently if they want different results.
“Everything you need is already within you,” Steele said in a recent interview. “You’re prewired for success.”
In his Amazon #1 New Release, Life Switch, Steele challenges the idea that meaningful change comes from outside sources — and instead introduces a concept he calls the “life switch”: an internal, mental game changer that physically impacts how a person shows up in every area of their life. He believes this so strongly that he’s personally giving away $1 million to charity when the book sells its one millionth copy.
“A resolution is merely a thought,” Steele explained. “A life switch moment is something you feel. Everyone has a life switch. When you flip it on, electricity runs through your body, propelling you to maximize your potential.”
Steele knows firsthand the cost of living disconnected from passion and purpose. His own turning point came after a series of devastating setbacks that left him facing jail time and bankruptcy. Steele’s own life switch moment forced him to confront a question many avoid: Why am I here?
“You’re choosing to live either an ordinary or an extraordinary life,” Steele said. “Every day, we’re all making choices. Some help you simply get by, but others help you get ahead. When you choose to flip your switch on, you make the choice that ‘nothing is going to stop me, especially myself.’”
In Life Switch, Steele shares raw and powerful examples from his own journey and outlines three simple steps designed to help readers get ahead in their own lives:
Realize their potential by shifting their mindset to believe anything is possible.
Uncover their passion, which makes them feel most alive.
Clearly define their purpose to answer the ultimate question: why they’re here.
According to Steele, the clarity and positive energy that is derived when people align these three elements is electrifying.
“You’ll be charged up, and you’ll love the results. Living with your switch on leads to much more success and fulfillment.”
As the new year progresses, Steele hopes readers will work on their lives, not just in them. He aims to shine light on a switch that lasts a lifetime so people can experience the extraordinary impact of living
“on.”
Steele's book, Life Switch: How to Experience the Power of Living ON by Discovering Your Potential, Passion and Purpose is published by Amplify Publishing and available at Amazon.

Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell

The winter holidays and Mother's Day are the most popular holidays for gift card campaigns in spas, salons, and medspas. SALON TODAY taps into industry experts for strategies in designing and marketing a successful campaign, as well as how to manage that cash flow influx while avoid getting into trouble with your bottom line or the IRS. Plus, five salons and spas share their case studies.

August marks Wellness Month, and a collection of spas in California and Arizona show us the specials on their service menu.

Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.

LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.

The FutureIQ™ biomimetic hair longevity serum is a lightweight, fast-absorbing formula, powered by K18’s proprietary MultiVital™ technology, designed to simultaneously support hair retention, scalp vitality, and pigment longevity through biology-first intervention.
Sponsored by K18 Hair
In a video interview from the floor of Premiere Orlando 2026, SALON TODAY's Stacey Soble talks with Celluma Light Therapy to talk about the benefits of light therapy, the versatility of Celluma's light panels, and how the therapy can be incorporated into salon and spa services.

With 6,000 micro-strokes per second, the brush is a master detangler, and the dome on the flip side can be used for scalp, neck, and shoulder massage.

The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.

In this expert column, internationally recognized educator Rita Perna Allor shares why beauty professionals are uniquely positioned to educate, support and empower clients, while staying within their professional scope of practice.

Aesthetic Medical Director Dr. Natalia Bratu reveals the dangers behind seven viral social media beauty trends.

The ocean-powered brand expands bestselling 24-Hour Body Serum in a new scent across body care essentials.

SkinStylus SteriLock MicroSystem is now the only microneedling device with indications for facial acne scars, periorbital wrinkles, and abdominal scars.

Developed by chemist and pharmaceutical veteran Jennifer Sherak, each formal is designed to address the evolving needs of mature skin and deliver measurable results.

The special issue offers early insights and discusses how to start thinking about a patient population that is actively redefining professionals' approach to care.

AI is changing the way businesses operate, but in the beauty and wellness industry, one thing remains true: the human touch is irreplaceable.

After four decades developing skincare products, Lea Black shares her perspective on clean beauty, ingredient sourcing, product transparency, and the questions beauty professionals should ask when evaluating skincare brands.