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SEARCHWhile Debra Penzone will share her journey of transforming a 50+ year-old brand to reach new client demographics, Phorest's Britni Volkman will share salon benchmarks and give you new targets, and owners Bonnie Conte and Coral Please will share strategies that drive their retail sales.
Your numbers tell a story. They can show you where your business is succeeding, and they can reveal opportunities—opportunities to drive growth and propel your salon’s success. Knowing how your numbers stack up against your peers opens your eyes to the possibilities.
The Data Driven Salon Experience—which is the virtual version of SALON TODAY’s live Data-Driven Salon Summit—takes a deep dive into salon metrics, helping you understand your business like never before and chart an action plan for its future success. In addition, tickets to our virtual experience are free for all beauty professionals.
Designed as five, two-hour sessions over consecutive Mondays and two Friday Forums, DDSE launches at 11:00 a.m. PST/2:00 p.m. EST on September 28 with some presentations that pack a punch.
Debra Penzone, president of PENZONE Salons + Spas in Columbus, Ohio, shows you how she’s rejuvenated a 50+ year old salon brand and how it’s reaching new client demographics as a result. Her rebranding journey included renaming the salon, developing a new logo, defining a new mission, resetting the salon’s culture and even rethinking the salon spaces in each of PENZONE’s locations. She’ll share both the changes they made and the new metrics they’re seeing.
Britni Volkman is a Salon Success Manager with Phorest Salon Software, and every day she helps salons set new goals and reach them. She’ll be defining some important salon success indicators, share the benchmarks they’ve developed from industry averages and give you some new goals for each metric.
Salon Owners Coral Pleas and Bonnie Conte will dive into the metric SGP--or percentage of salon guests purchasing retail.
And, Bonnie Conte, owner of Avalon Salon and Spa, and Coral Pleas, owner of Cutting Loose Salons will review the metric, SGP—or percentage of service guests purchasing retail. They’ll show you what works for driving retail sales in their operations, how they inspire and engage their team members, and how the retail world is changing post-pandemic.
To check out the entire DDSE schedule and to register for the event, visit datadrivensalon.com/experience All sessions will be available on demand for up to a year, so register today and listen in when you schedule allows!
Shortly after he accepted the Torch award during the Beacon program at Premiere Orlando, Geno Stampora catches up with SALON TODAY's Stacey Soble to talk about why he's led the program for 25 years and what it's meant to him. Then, his successor Rodrick Samuels joins in to talk about his mentor, and share some of the advice he gave this year's students.
Relive the moment with this video recap of the first full day of education at Data-Driven Salon Summit 2026.
A personalized song from Easihair Pro's Lance Courtney, a certificate ceremony, and the presentation of six special awards, were just a handful of the fun activities that celebrated the 2026 SALON TODAY 200 honorees during Data-Driven Salon Summit in Austin, Texas. Relive the magic and access a photo album of official pictures.
Relive the memories of a fascinating and fun welcome day for Data-Driven Salon Summit 2027 in Austin, Texas.
After her presentation and workshop at Data-Driven Salon Summit 2026, Harper Ellis Hair Co.'s Terra Harvell chats with Nicole Johnson, sharing why she's on a mission to help owners build wealth in their business so they have a investment worth selling when they are ready to exit.
Before Phorest's Barry Quinn and Sinead Norman take the stage at Data-Driven Salon Summit, Norman swings by SALON TODAY to give us a sneak peek at their session that promises to motivate team members to grow their KPIs and clients to solidify their loyalty.
Before Harper Ellis' Terra Harvell takes the stage on Data-Driven Salon Summit she swings by to give us a sneak peek at her mainstage and breakout sessions.
Before Kristi Valenzuela takes the stage at Data-Driven Salon Summit, she stops by to talk about how salon business has a powerful opportunity to expand beyond traditional services and create meaningful revenue through high-value treatments.
More than 100 celebrities, influencers, and hair experts came together to create the two-day event in Paris in recognition of the passion, skill, and dedication of hair professionals worldwide. L’Oréal Professionnel Global Brand President Claire Le Bleis sat down with SALON TODAY to talk about the significance of the event, which also celebrated Hairdresser Appreciation Day.
Before Terra Harvell takes the stage at Data-Driven Salon Summit session, she swings by to give us a sample of what she has planned for her mainstage session and her breakout workshop.
At this year's Data-Driven, an immersive hands-on workshop will allow attendees to experiment with virtual hairstyle and hair-color try-on and AI skin analysis--and leave with credits to continue playing with the technology in their own salons.
At the SalonCentric SPARK New Partner Event in New York City on March 16, invited salon owners and stylists came together for education and discovery at the new L’Oréal Professional Academy NYC.
Before Glammatic's Ameet Kallarackal steps onto the mainstage at Data-Driven Salon Summit, May 17th, he stops by and gives us a sneak peek at his upcoming session and how his subsequent roadmap will give you a personalized road map.
At Meevo LIVE! 2025, Nashville set the backdrop while connection stole the show.
SalonCentric's new Partner Event Series was created to celebrate and support the professionals behind that artistry, giving them tools to grow, connect, and thrive.
Monica-Lynn Beauty CEO hosts BOSS Up! Leadership Experience in Cleveland, helping owners and beauty and barber pros scale their businesses. .
Before a progressive cocktail party of three of Nashville's leading salons on November 2, Data-Driven Salon Tour will help owners and managers grow their businesses, their teams and their clientele to the next level. Don't miss out!
