
Harper Ellis Hair Co. Is Teaching Stylists How to Turn their Work into Their Most Valuable Marketing Asset
The Harper Ellis Social Media Workshop gives stylists and salon owners a repeatable social media system that puts clients in their chair.
With Data-Driven Salon Tour, our marquee event is hitting the road with a more intimate day of business education combined with a behind-the-scenes tour/progressive cocktail party at three of Atlanta's hottest salons--Melrose & McQueen, Van Michael and Jamison Shaw Hairdressers.

On October 28th, SALON TODAY is coming to Atlanta with a one-day, more intimate version of our Data-Driven Salon Summit marquee event, which helps salon owners and managers better understand their data to identify growth opportunities. The Data-Driven Salon Tourcombines a day of education with a fun-filled progressive cocktail party tour of three of Atlanta’s hottest salons—Melrose & McQueen, Van Michael, and Jamison Shaw Hairdressers.
During the educational sessions:
Vish’sTim Howard will help you understand how to leverage data to ensure profitability on your color services.
Intrigue Salon’sBonnie Bonadeo will show you how to tap into your emotional intelligence to blend empathy and decisiveness in an effective leadership style.
Phorest’s Barry Quinn will point out the key metrics and tactics you need to understand to retain clients and capture referrals.
Muse Salon and Spa’s Daniel Mason-Jones will empower you to set boundaries to help you prioritize your mental wellness.
A panel of market-leading salon owners, including Amy Jagade, Michael Van Dan Abbeel, India Bertin and Rebecca DeMarce will share their best business practices.
Over lunch, we’ll explore the interior design choices of the 2024 Salons of the Year.
At 3:30 p.m., our shuttles will depart to tour the three salons, allowing you to enjoy a prime networking experience with your peers.
You can also sign up for Minerva’s Beauty Brunch on Tuesday, October 29th which explores the biggest beauty equipment showroom in the world.
Data-Driven Salon Tour will be held at the Grand Hyatt Atlanta in Buckhead, Monday, October 28th and tickets are available at www.datadrivensalon.com/tour
SAVE THE DATE: The Data-Driven Salon Summit and the SALON TODAY 200 Celebratory Dinner will be held in Scottsdale, Arizona, April 27-28, 2025.

The Harper Ellis Social Media Workshop gives stylists and salon owners a repeatable social media system that puts clients in their chair.

More than 1,000 salon, spa, medspa, and fitness leaders are expected to gather in Seattle over three days in September to see AI in action, learn from one another, and leave with a plan they can use the moment they land home.

Terra Harvell, Harper Ellis Hair Co. and Strata Salon Systems are bringing stylists and salon owners into one room to grow revenue, strengthen their business, and build more wealth.
Shortly after he accepted the Torch award during the Beacon program at Premiere Orlando, Geno Stampora catches up with SALON TODAY's Stacey Soble to talk about why he's led the program for 25 years and what it's meant to him. Then, his successor Rodrick Samuels joins in to talk about his mentor, and share some of the advice he gave this year's students.
Relive the moment with this video recap of the first full day of education at Data-Driven Salon Summit 2026.

A personalized song from Easihair Pro's Lance Courtney, a certificate ceremony, and the presentation of six special awards, were just a handful of the fun activities that celebrated the 2026 SALON TODAY 200 honorees during Data-Driven Salon Summit in Austin, Texas. Relive the magic and access a photo album of official pictures.

Relive the memories of a fascinating and fun welcome day for Data-Driven Salon Summit 2027 in Austin, Texas.

After her presentation and workshop at Data-Driven Salon Summit 2026, Harper Ellis Hair Co.'s Terra Harvell chats with Nicole Johnson, sharing why she's on a mission to help owners build wealth in their business so they have a investment worth selling when they are ready to exit.
Before Phorest's Barry Quinn and Sinead Norman take the stage at Data-Driven Salon Summit, Norman swings by SALON TODAY to give us a sneak peek at their session that promises to motivate team members to grow their KPIs and clients to solidify their loyalty.
Before Harper Ellis' Terra Harvell takes the stage on Data-Driven Salon Summit she swings by to give us a sneak peek at her mainstage and breakout sessions.

Before Kristi Valenzuela takes the stage at Data-Driven Salon Summit, she stops by to talk about how salon business has a powerful opportunity to expand beyond traditional services and create meaningful revenue through high-value treatments.

More than 100 celebrities, influencers, and hair experts came together to create the two-day event in Paris in recognition of the passion, skill, and dedication of hair professionals worldwide. L’Oréal Professionnel Global Brand President Claire Le Bleis sat down with SALON TODAY to talk about the significance of the event, which also celebrated Hairdresser Appreciation Day.
Before Terra Harvell takes the stage at Data-Driven Salon Summit session, she swings by to give us a sample of what she has planned for her mainstage session and her breakout workshop.
At this year's Data-Driven, an immersive hands-on workshop will allow attendees to experiment with virtual hairstyle and hair-color try-on and AI skin analysis--and leave with credits to continue playing with the technology in their own salons.

At the SalonCentric SPARK New Partner Event in New York City on March 16, invited salon owners and stylists came together for education and discovery at the new L’Oréal Professional Academy NYC.

Before Glammatic's Ameet Kallarackal steps onto the mainstage at Data-Driven Salon Summit, May 17th, he stops by and gives us a sneak peek at his upcoming session and how his subsequent roadmap will give you a personalized road map.

At Meevo LIVE! 2025, Nashville set the backdrop while connection stole the show.