MENU
SEARCHThe 21st edition of Cosmoprof North America Las Vegas beauty trade show which took place on July 23-25 at the Mandalay Bay Convention Center, offered a showcase of beauty industry innovation and networking.
Crowds at Cosmoprof North America Las Vegas.
Cosmoprof
The 21st edition of Cosmoprof North America Las Vegas took place July 23-25 at the Mandalay Bay Convention Center, welcoming 26,000 attendees from 105 countries.
Nearly 1,200 exhibitors from 45 countries showcased the entire beauty industry spectrum, including skincare, makeup, fragrance, hair care, nails, and the beauty supply chain, with both new and established products.
“The success of the 21st edition of Cosmoprof North America Las Vegas is a testament to our dedication to the flourishing beauty industry and its ever-changing landscape. We are incredibly proud to bring together such a diverse group of exhibitors and visitors, connecting them and serving as a launchpad for business networking and collaboration from all angles.”
— Antonio Bruzzone, CEO of BolognaFiere Group
“With showcases yearly in Las Vegas and now Miami, Cosmoprof North America has set the standard for bringing together the entire beauty industry from coast to coast,” added Nina Daily, executive director of the Professional Beauty Association. “These significant events highlight the strength of collaboration and a shared vision aimed at empowering beauty professionals and strategically shaping the industry's future.”
The Welcome Party, held on the show's first day, showcased the Cosmoprof & Cosmopack North America Awards in partnership with BEAUTYSTREAMS. The event celebrated the winners in six different categories. A panel of 13 judges, including retailers, brand executives, R&D experts, and press, voted for their favorites based on criteria such as concept, packaging, formulation, and uniqueness. On the supply chain side, Solésence Beauty Science won the Formulation award, while CORADIN S.A.S. won the Packaging: Design & Materials award. On the finished product side, the winners were Never Have I Ever for Make Up & Nail Products, Le Rouge Français for Green & Organic Products, Oren Medical for Skin & Body Care Products, and Small Wonder for Hair Products.
During the Welcome Party on July 23rd, an exciting announcement was made – Cosmoprof North America is launching "Beauty New York," a dedicated beauty event in New York City. This yearly event will debut in October 2025, combining both B2B and consumer elements to celebrate all aspects of the global beauty business. Liza Rapay, vice president of Cosmoprof North America, expressed her enthusiasm, stating, "We are thrilled to establish Beauty New York as the beauty industry’s flagship annual event across the globe. Especially coming off the heels of our massively successful Cosmoprof North America shows in Las Vegas and Miami, we are eager to enter this new chapter with Beauty New York!"
Cosmoprof North America showcased the latest edition of the CosmoTrends Report, curated by BEAUTYSTREAMS, highlighting the newest trends in the beauty industry. The report, supported by an onsite installation and CosmoTalks session, unveiled five trends: You Inclusivity (beauty products for textured hair and melanin-rich skin), Youth Vota (skin care and makeup for the younger generation), Private Matter (elevated intimate care and sexual wellness products), Life in Motion (skincare and body care for active lifestyles), and Sensescape (emphasis on sensorial and feel-good formulas). The CosmoTrends Report is an essential guide for the latest innovations in the beauty industry.
CosmoTalks, Cosmopack Education, and The Entrepreneur Academy’s sessions and workshops were a highlight of this year’s showcase, with sold-out and standing-room-only education sessions buzzing with attendees. Session topics ranged from “Beauty Business Start-up: What You Must Know Before You Launch!” to “The Future of Ingredient-Led Beauty,” and “The State of Beauty in 2024.”
The show proved to be a success for the beauty industry and its professionals, providing a robust platform for networking and business connections. Exhibitors and attendees expressed their enthusiasm and satisfaction with the event. The positive feedback highlighted the event’s impact on fostering industry relationships and showcasing innovations.
“Participating in Cosmoprof Las Vegas was a tremendous success for us," stated Wilton Wen, manager of Delma Global Inc., who exhibited in the skin care show section. "We had the opportunity to connect with brands and distributors from across the U.S., Canada, Mexico, as well as Central and South America. It was an invaluable experience for expanding our network and showcasing our innovations.”
“Cosmoprof North America was a resounding success for Colep Consumer Products, with an exceptional number of visitors and a highly engaged audience,” commented Luisella Bovera, senior vice president - Innovative Product Solutions of Colep Consumer Products. “It was a perfect event to showcase our innovations and a fantastic example of the industry's energy and dynamic spirit.”
Elena Severin, VP of Bleu Beauty, added to this sentiment, stating, “As a beauty buyer who has attended Cosmoprof several times over the years, Cosmoprof Las Vegas 2024 was my favorite Cosmoprof. There were many cool brands to discover, and the fun energy on the floor was infectious.”
Cosmoprof North America's second showcase in Miami Beach will occur at the Miami Beach Convention Center from January 21-23, 2025. The first Miami edition in January proved pivotal for the beauty industry in the Americas. Cosmoprof North America Las Vegas’ 22nd edition will return to the Mandalay Bay Convention Center from July 15 – 17, 2025.
Originally posted on Modern Salon
Relive the memories of a fascinating and fun welcome day for Data-Driven Salon Summit 2027 in Austin, Texas.
After her presentation and workshop at Data-Driven Salon Summit 2026, Harper Ellis Hair Co.'s Terra Harvell chats with Nicole Johnson, sharing why she's on a mission to help owners build wealth in their business so they have a investment worth selling when they are ready to exit.
Before Phorest's Barry Quinn and Sinead Norman take the stage at Data-Driven Salon Summit, Norman swings by SALON TODAY to give us a sneak peek at their session that promises to motivate team members to grow their KPIs and clients to solidify their loyalty.
Before Harper Ellis' Terra Harvell takes the stage on Data-Driven Salon Summit she swings by to give us a sneak peek at her mainstage and breakout sessions.
Before Kristi Valenzuela takes the stage at Data-Driven Salon Summit, she stops by to talk about how salon business has a powerful opportunity to expand beyond traditional services and create meaningful revenue through high-value treatments.
More than 100 celebrities, influencers, and hair experts came together to create the two-day event in Paris in recognition of the passion, skill, and dedication of hair professionals worldwide. L’Oréal Professionnel Global Brand President Claire Le Bleis sat down with SALON TODAY to talk about the significance of the event, which also celebrated Hairdresser Appreciation Day.
Before Terra Harvell takes the stage at Data-Driven Salon Summit session, she swings by to give us a sample of what she has planned for her mainstage session and her breakout workshop.
At this year's Data-Driven, an immersive hands-on workshop will allow attendees to experiment with virtual hairstyle and hair-color try-on and AI skin analysis--and leave with credits to continue playing with the technology in their own salons.
At the SalonCentric SPARK New Partner Event in New York City on March 16, invited salon owners and stylists came together for education and discovery at the new L’Oréal Professional Academy NYC.
Before Glammatic's Ameet Kallarackal steps onto the mainstage at Data-Driven Salon Summit, May 17th, he stops by and gives us a sneak peek at his upcoming session and how his subsequent roadmap will give you a personalized road map.
At Meevo LIVE! 2025, Nashville set the backdrop while connection stole the show.
SalonCentric's new Partner Event Series was created to celebrate and support the professionals behind that artistry, giving them tools to grow, connect, and thrive.
Monica-Lynn Beauty CEO hosts BOSS Up! Leadership Experience in Cleveland, helping owners and beauty and barber pros scale their businesses. .
Before a progressive cocktail party of three of Nashville's leading salons on November 2, Data-Driven Salon Tour will help owners and managers grow their businesses, their teams and their clientele to the next level. Don't miss out!
Medical Spa Show 2025 featured the most impressive lineup of the show's eight-year history, including keynote speaker Kyle Scheele, along with a host of luminaries from around the industry.
Embrace, empower, and celebrate natural curls with Cosmo Prof's live virtual education event on Feb 24, 2025.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
