
Harper Ellis Hair Co. Is Teaching Stylists How to Turn their Work into Their Most Valuable Marketing Asset
The Harper Ellis Social Media Workshop gives stylists and salon owners a repeatable social media system that puts clients in their chair.
At MODERN SALON's upcoming Artist Session, attendees will learn how to launch their own YouTube channel from experts at the YouTube Space in NYC, what it takes to create award-winning photos and more! Tickets are still available.

The Youtube studio in NYC.
MODERN SALON's next Artist Session photo shoot workshop is coming up April 9 and 10 in New York City, and invites YOU to be a part of it.
This one is particularly special and exciting. In addition to teaching and then guiding you how to create award-winning, cover-worthy photographs, experts from the YouTube Space NYC will be teaching how, and why, you should have a professional YouTube channel.
This is a BIG DEAL in the salon industry. YouTube isn't just for creating those viral moments, but also building your brand and showcasing your expertise, resulting in enticing more clients to make an appointment to see you.
If you master your video skills and capture a community on YouTube, you can even MAKE MONEY from your tutorials (think about superstar and our friend Guy Tang). Show your clients, and potential clients, what you know and let them be impressed by your technical expertise.
Come and learn best practices, when and how often to post, and how to increase engagement. We will have experts on hand to teach video tips and tricks, what equipment you need and how to edit. You will see an industry icon in action, and get a chance to tour the state-of-the-art YouTube Space in Chelsea.
For more info on ARTIST SESSION or to sign up, click here.
Originally posted on Modern Salon

The Harper Ellis Social Media Workshop gives stylists and salon owners a repeatable social media system that puts clients in their chair.

More than 1,000 salon, spa, medspa, and fitness leaders are expected to gather in Seattle over three days in September to see AI in action, learn from one another, and leave with a plan they can use the moment they land home.

Terra Harvell, Harper Ellis Hair Co. and Strata Salon Systems are bringing stylists and salon owners into one room to grow revenue, strengthen their business, and build more wealth.
Shortly after he accepted the Torch award during the Beacon program at Premiere Orlando, Geno Stampora catches up with SALON TODAY's Stacey Soble to talk about why he's led the program for 25 years and what it's meant to him. Then, his successor Rodrick Samuels joins in to talk about his mentor, and share some of the advice he gave this year's students.
Relive the moment with this video recap of the first full day of education at Data-Driven Salon Summit 2026.

A personalized song from Easihair Pro's Lance Courtney, a certificate ceremony, and the presentation of six special awards, were just a handful of the fun activities that celebrated the 2026 SALON TODAY 200 honorees during Data-Driven Salon Summit in Austin, Texas. Relive the magic and access a photo album of official pictures.

Relive the memories of a fascinating and fun welcome day for Data-Driven Salon Summit 2027 in Austin, Texas.

After her presentation and workshop at Data-Driven Salon Summit 2026, Harper Ellis Hair Co.'s Terra Harvell chats with Nicole Johnson, sharing why she's on a mission to help owners build wealth in their business so they have a investment worth selling when they are ready to exit.
Before Phorest's Barry Quinn and Sinead Norman take the stage at Data-Driven Salon Summit, Norman swings by SALON TODAY to give us a sneak peek at their session that promises to motivate team members to grow their KPIs and clients to solidify their loyalty.
Before Harper Ellis' Terra Harvell takes the stage on Data-Driven Salon Summit she swings by to give us a sneak peek at her mainstage and breakout sessions.

Before Kristi Valenzuela takes the stage at Data-Driven Salon Summit, she stops by to talk about how salon business has a powerful opportunity to expand beyond traditional services and create meaningful revenue through high-value treatments.

More than 100 celebrities, influencers, and hair experts came together to create the two-day event in Paris in recognition of the passion, skill, and dedication of hair professionals worldwide. L’Oréal Professionnel Global Brand President Claire Le Bleis sat down with SALON TODAY to talk about the significance of the event, which also celebrated Hairdresser Appreciation Day.
Before Terra Harvell takes the stage at Data-Driven Salon Summit session, she swings by to give us a sample of what she has planned for her mainstage session and her breakout workshop.
At this year's Data-Driven, an immersive hands-on workshop will allow attendees to experiment with virtual hairstyle and hair-color try-on and AI skin analysis--and leave with credits to continue playing with the technology in their own salons.

At the SalonCentric SPARK New Partner Event in New York City on March 16, invited salon owners and stylists came together for education and discovery at the new L’Oréal Professional Academy NYC.

Before Glammatic's Ameet Kallarackal steps onto the mainstage at Data-Driven Salon Summit, May 17th, he stops by and gives us a sneak peek at his upcoming session and how his subsequent roadmap will give you a personalized road map.

At Meevo LIVE! 2025, Nashville set the backdrop while connection stole the show.