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Headshot of Roei Cohen

Branding: The Thing Most Salons Skip

In his first blog with SALON TODAY, Roei Cohen, general manager of Valery Joseph Salons with locations in New York, The Hamptons, and Miami, discusses all the little things that add up to a salon's brand.

by Roei Cohen, General Manager of Valery Joseph Salons
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Walkers at the 2025 HairToStay Does the Bay Event
Articles|Oct 15, 2026

HairToStay Takes the Plunge in San Francisco Bay

This weekend, walkers will brave the chilly waters of San Francisco Bay as they take a symbolic plunge to raise money and awareness for HairToStay. HairToStay is the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients who want to preserve their hair through chemotherapy.

Terra Harvell in the Strata Portfolio Salon
Articles|Oct 13, 2026

The Beauty Industry's Wealth Playbook

Terra Harvell is busy building the largest wealth-creation platform the salon industry has ever seen; one that shows owners how to build valuable, wealth-generating assets with an exit plan, while developing stylists into six-figure earners.

Christine DiBenedetto and Gilda Santiago in the new Wink Salon
Articles|Oct 2, 2026

Rebuilding a Stronger Business After the Storm

In September 2024, Hurricane Helene completely destroyed 20-year-old Wink Salon's flagship location and 70% of its business. In this exclusive story for SALON TODAY, Owner Christine DiBenedetto shares their two-year rebuilding journey, and how their main location is a different business.

by Christine DiBenedetto, Co-Owner of Wink Salon
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