
Branding: The Thing Most Salons Skip
In his first blog with SALON TODAY, Roei Cohen, general manager of Valery Joseph Salons with locations in New York, The Hamptons, and Miami, discusses all the little things that add up to a salon's brand.
HydraScalp with Keravive is a scalp peptide treatment clinically proven to help reduce hair thinning and stimulate the hair's natural ability to grow hair.

HydraScalp with Keravive addresses thinning hair, widening part and changes in hair texture that many women face as part of Menopause.
Hydrafacial
*Summarized by AI
Hot flashes and skin changes get plenty of attention during Menopause, but thinning hair, a widening part and changes in hair texture can be just as frustrating for clients. As today's society is encouraging more women to talk about Menopause, the scalp is increasingly becoming part of the solution conversation.
HydraScalp with Keravive is a Hydrafacial scalp treatment that brings a skincare-like approach to an area that is often overlooked. The service uses exfoliation and gentle suction to remove buildup before infusing the scalp with hydrating peptides to help create an optimal environment for healthier-looking hair.
The service:

Ingredients include Niacinamide, Keravive Peptide Complex, Vitamin B5 and Arginine.
Hydrafacial
The ingredients used in the service are carefully chosen to help balance the scalp's microbiome and include:
After just one treatment, 75% of participants saw improved hair fullness, while 82% of participants ntoed shinier, healthier hair by the third treatment.
As women increasingly look beyond shampoos and supplements to address changes in their hair, HydraScalp offers a noninvasive, professional approach that puts scalp health at the center of the conversation.
During menopause, women may experience thinning hair, a widening part, and changes in hair texture, all of which can be frustrating.
*Summarized by AI

In his first blog with SALON TODAY, Roei Cohen, general manager of Valery Joseph Salons with locations in New York, The Hamptons, and Miami, discusses all the little things that add up to a salon's brand.

All beauty professionals should know how to identify when a client may need some health guidance. Tracy Rado discusses some common questions that clients ask in the chair, how to advise them, and when to refer them to a specialist.

For Halloween, Sam Villa ArTeam's Ellen Devine creates witchy vibes with her Maleficent look.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

This weekend, walkers will brave the chilly waters of San Francisco Bay as they take a symbolic plunge to raise money and awareness for HairToStay. HairToStay is the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients who want to preserve their hair through chemotherapy.

Salon Owners Mike Nass, Allyson Hurley, Martin White, and Tim Fisk join SALON TODAY to talk about how they're using different AI agents to book appointments, market to at-risk clients, attract new clients, improve the consultation, and boost the overall guest experience.

The award recognizes the partnership between Sally Beauty and Manic Panic.

Terra Harvell is busy building the largest wealth-creation platform the salon industry has ever seen; one that shows owners how to build valuable, wealth-generating assets with an exit plan, while developing stylists into six-figure earners.

The easily wearable formula delivers XL volume, extreme length, and a weightless, lifted finish without the heaviness of traditional volumizing mascaras.

The professional haircare brand is certified under Standards Version 2.2, reflecting renewed accountability across seven social, environmental and governance impact topics

MeevoIQ brings a team of AI-powered Advisors to Meevo, giving salon, spa & med spa owners the growth tools, business intelligence, and front desk support they need with full visibility and control at every step.

In September 2024, Hurricane Helene completely destroyed 20-year-old Wink Salon's flagship location and 70% of its business. In this exclusive story for SALON TODAY, Owner Christine DiBenedetto shares their two-year rebuilding journey, and how their main location is a different business.

In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.

Your body doesn't necessarily tell the difference between a promotion and a deadline. In her first wellness blog for SALON TODAY, Wellify Co-Founder Laura Fuqua explains why even good stress has an impact.

Popping up across the UK, Menopause Cafés are helping women seek professional help with their menopause journeys. What better place to play host to one of these gatherings than a spa?

In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.

From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.