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SEARCHThe professional haircare brand is certified under Standards Version 2.2, reflecting renewed accountability across seven social, environmental and governance impact topics
Joanne and Greg Starkman, founder of Innersense Organic Beauty, set out to build a business with heart, intention, and accountability.
Innersense Organic Beauty
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Innersense Organic Beauty, a professional haircare brand rooted in salon results and clean chemistry, recently announced that it has recertified as a Certified B Corporation under B Lab Standards Version 2.2. Innersense has been a Certified B Corp since 2021 and is now certified at Year 0 under B Lab’s new phased framework.
B Lab’s Standards V2 require certified companies to meet mandatory requirements across seven social, environmental and governance impact topics: Climate Action; Purpose & Stakeholder Governance; Environmental Stewardship & Circularity; Human Rights; Fair Work; Government Affairs & Collective Action; and Justice, Equity, Diversity & Inclusion.
B Corp Certification independently audits companies against B Lab’s integrated standards, supporting transparency and accountability in how businesses operate.
For Innersense, recertification involved documenting the policies, processes, and evidence behind its business practices. The milestone provides renewed accountability for a mission the company has carried from the very beginning: haircare that delivers salon performance with intentional formulations, caring for hair, people, and planet.
Since the beginning, Innersense Organic Beauty has been dedicated to raising clean hair care to a higher standard.
Innersense Organic Beauty
“When we founded Innersense, we wanted to build more than a high-performance haircare company. We wanted to build a business with heart, intention and accountability,” said Greg and Joanne Starkman, founders of Innersense Organic Beauty. “Recertification under these new standards asks us to show the systems and evidence behind our commitments. We are proud of the progress this represents, grateful to the team and partners who made it possible, and committed to continuing to learn and improve.”
Innersense views B Corp Certification as an ongoing framework rather than a finish line. Under B Lab’s phased approach, companies meet Year 0 requirements at certification and adopt additional requirements at Years 3 and 5, building on each previous phase.
To learn more, view Innersense’s B Corp profile or read Innersense’s Impact Report.
About Innersense Organic Beauty: Innersense Organic Beauty is a professional haircare brand creating high-performance formulas with thoughtfully selected ingredients. Rooted in salon expertise, the brand emphasizes clear ingredient information and documented formulation standards. As a Certified B Corporation, Innersense continues to strengthen how it considers people and the environment across its business.
About B Corp Certification:B Corp Certification is an integrated business certification that assesses companies against B Lab’s social, environmental, and governance standards through independent auditing. Certified B Corporations are companies verified as meeting standards for social and environmental performance, transparency and accountability.
Recertifying as a B Corporation means that Innersense Organic Beauty has met the rigorous standards set by B Lab for social and environmental performance, accountability, and transparency.
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