Tech Talk: Client Booking and Communication

One of the most important parts of your business is your client base. Without them, well, your business wouldn’t exist. Therefore, it’s important to give them a simple experience and clear expectations when they interact with you and your business. This includes making sure that your booking platform, methods of communication, and cancellation policies are easy to understand.

When you need software solutions for your salon that pertain to these issues, these leaders of the industry have it all mapped out for you. See what they have to say on why good client communication is so important.

“GlossGenius has been innovating on the most comprehensive, all-in-one, no-show protection features, putting the most powerful mechanisms to prevent no-shows into a single solution. This includes deposits, invoicing, requiring cards on file, custom cancellation policies and more--in one intuitive platform.

"In an industry where time is money, this capability is essential for salon owners to improve how they manage their companies. The all-in-one no-show protection feature will not only give owners the control they need over their client experience but also will help to normalize that reserving time has an inherent value. With more salons adopting the GlossGenius platform to utilize this, we believe that this capability can help evolve the client mindset, as more clients will know that booking an appointment is essentially a commitment to show up.” -- Danielle Cohen-Shohet, CEO and Founder, GlossGenius

“REACH.ai is continuing to evolve and bring new algorithms to market. We will be releasing some very exciting features this summer that all but eliminate clients forgetting to pre-book. Our goal is to have each business we serve focus on what matters most, the client in the chair, and trust that their client communication is handled by the smartest AI technology in the industry.” -- Patrick Blickman, CEO, REACH.ai

“Coming soon, Square Appointments is introducing waitlist capability so merchants can better maximize bookings. Clients can seamlessly add themselves to a waitlist that helps improve the client experience, while also increasing business revenue.” -- Rayma Babu, Head of Product, Square Appointments

“We at STX Software are building advanced communications tools using social media, push notifications and text messages to keep connected with the customer. In conjunction with that, we will be magnifying the online consumer experience and their average spending.” -- Shannon Wojtkowski, Director of Product Management, STX Software

“At TrueLark, we are giving people the gift of time with AI. The core of our product was conceived while walking the streets of San Francisco, talking to local businesses to learn about their workflow, what keeps them awake at night and what frustrates their customers. They became our “experts”—and we’ve been talking to them ever since, to ensure that our product is doing what it needs to do and can adapt to business challenges as they materialize.

“We focus on one thing and one thing only— AI for every business, not just large corporations. Our AI doesn’t predict the weather, order your groceries or answer trivia. But simple, repetitive business tasks—like booking appointments, answering product questions, and remembering details about every customer—that’s where we are exceptional. We are giving people the gift of time. More time to work, play or do whatever matters most.” -- Srivatsan Laxman, CEO, TrueLark

“With Vagaro, the ability to book appointments directly from a search engine or web mapping service such as Google Maps or Apple Maps is reducing barriers to access for customers and improving their overall experience. Map platforms such as these have quickly become a go-to spot for customers to find popular, quality services near them. 

“This will help salons better manage their companies as they can provide a better-quality customer experience which generally helps increase customer retention and thus, revenue. Additionally, this ease of use makes it easier for potential new customers to book appointments so these salons can expand their reach and grow their clientele base.” -- Charity Hudnall, VP of Marketing, Vagaro