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STAMP 2017: The Best and the Brightest in Salon Marketing

Stacey Soble | August 31, 2017 | 3:09 PM

In today’s world, marketing efforts face mammoth hurdles. While technology has opened up new communication vehicles over the past several years, it also has amplified the competitive clutter and the world is responding with an ever-shrinking attention span. Your marketing message not only has to break through that clutter, it has to stand up and say something important, and do so quickly—before someone else yells even louder.

Taking root as one of the most popular Salon Today 200 categories, STAMP (Salon Today’s Annual Marketing Program) is an annual competition that puts the spotlight on salon and spa marketing ideas that make the world take notice. Each idea has been tested in the salon environment and has proven its success, and our STAMP honorees are more than happy to divulge the details on each one.

Offered up in the spirit of beauty entrepreneurship, these marketing examples are ready for you to put your own stamp on them—as long as you’re willing to do your part and share your success with STAMP next year. So, click on each to read about that individual award, and don't forget to flag your favorites. 

TRADITIONAL MARKETING

Print Salon Advertisement
Nova Salon – Louisville, KY

Television/Cable Commercial
Cutting Loose Salon – University Park, FL – essay and attachment missing

Television Program
Red 7 Salon – Chicago, IL

Direct Mail Piece
Pyara Spa and Salon – Cambridge, MA

DIGITAL MARKETING

Salon/Spa Website
Belk – Charlotte, NC
Lux Salon—Fullerton, CA
Mango Salon – Richmond, VA

Mobile Marketing Program
Utopia Salon & Day Spa – Vancouver, WA

Social Media Campaign
Brown & DeLine Salon – Ann Arbor, MI
Inspire Greatness Aveda Institutes – Denver, CO
Jiva Salonspa – Cedar Falls, IA

E-Mail Newsletter
Indira – Chicago, IL

E-Mail Campaign
Juut, Tempe, AZ
Progressions, Rockville, MD

Salon Blog
The Charles Penzone Salons – Powell, OH
Fusion--Pensacola, FL

Single Creative Social Media Post
Interlocks Salon + Spa – Newburyport, MA
Salon Art-Tiff – Ephrata, PA
Salon Spa W – Des Moines, IA

CAMPAIGNS

Guerilla (low-cost) Marketing Campaign
Ouidad Salon-FL by Chadwick and Igor – Fort Lauderdale, FL
The Charles Penzone Salons – Powell, OH

Best Incorporation of a National Campaign
Habitude Salon and Spas – Seattle, WA
Ouidad Salon-FL by Chadwick and Igor – Fort Lauderdale, FL

Overall Coordinated Campaign
EvelineCharles Salons | Spas | Beauty MD – Edmonton, Alberta, Canada
Gila Rut – San Diego, CA
Ihloff Salons and Spas, Tulsa Oklahoma

Philanthropic Campaign
ID Salon – Woodbury, NY
RedBloom Salon – Calgary, Alberta, Canada
Tyler Mason Salon Spa – Indianapolis, IN

Co-branded Campaign
Tyler Mason Salon Spa – Indianapolis, IN

Multi-Location Campaign
Gene Juarez Salons & Spas – Bellevue, WA

BRANDED SALON MATERIALS

Service Menu
Nova Salon – Louisville, KY

Branding Strategy
Bianca Maria – North Haven, CT
Glow Beauty Boutique – Braintree, MA
Parker Barber – Hammond, LA

Mission Statement
Red 7 Salon – Chicago, IL

Business Card
id Salon – Woodbury, NY

Employee Recruitment Materials
Gene Juarez Salons & Spas – Bellevue, WA
Intoto – Minneapolis, MN

Client Loyalty Programs
Nuovo – Sarasota, FL
Z Studio – Tulsa, OK

IN-SALON PROGRAMS

In-Salon Merchandising Display
Interlocks Salon + Spa – Newburyport, MA

In-Salon Promotional Campaign
Atelier - San Jose, CA

HONORARY STAMP AWARDS

Milestone Marketing
Juut Salonspas—Tempe, AZ
Paris Parker—Hammond, LA

Virtual Consultation Tool
Blo—Raleigh, NC

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