STAMP 2017: Z Studio's Client Loyalty Marketing
Yay, You’re Here!
Owners: Beau Barbee, Drew Anderseen
When a new client used to visit Z Studio, they would leave with a new client welcome card, new client offer card, referral card, appointment card, product recommendation card, a discount incentive to shop the salon’s retail area, and an announcement to visit the website to learn more about the salon.
“It was just too much,” Barbee says. “So we worked with Imaginal Marketing to combine all of these individual pieces into one smart, compact piece that the client only needs one of.”
The cards fold up to a 3 x 5” piece and cost 85 cents each to print. The panels are perforated so clients can take advantage of one offer at a time, giving the piece a long shelf life.
Originally posted on Salon Today.