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STAMP 2017: Nova Salon's Service Menu

Stacey Soble | August 30, 2017 | 8:10 PM

Clean & White
Nova Salon
Louisville, Kentucky
Owner: Bennie Pollard

As part of the salon’s rebranding effort, Nova worked with the Cubero Group to redesign its client folder. In addition to the service menu, the folder also includes a stylist’s business card, referral cards for clients to give to their friends entitling them to a discount on their next service, and an education flyer about styling hot hair and using a round brush correctly.

“Receiving such a comprehensive folder makes the client feel extremely appreciated,” Pollard says. “The folder and all the internal pieces are simplistic in design and printed on high-quality linen paper to reinforce our position as an upscale salon.”

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STAMP 2018: Try a Guerilla Marketing Campaign

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Two of RedBloom Salon's master stylists took the lead on a marketing project that had some legs. Without telling the team why, they asked each member why they love what they do and collected the responses through an online form. On a Monday, when the salon was closed, the team leaders used window markers to write the responses on the salon’s windows to surprise both the guests and the team members.

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