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STAMP 2017: Ouidad Salon's Incorporation of a National Campaign

Stacey Soble | August 30, 2017 | 3:26 PM

No Frizz Today
Ouidad Salon FL by Chadwick and Igor
Fort Lauderdale, FL
Owners: Chadwick Pendley and Igor Araujo

When Ouidad launched its Advanced Climate Control formulations, the Ouidad Salon FL started planning an introductory event as a way to honor their VIP clients. They hosted the company’s founder at a red carpet event, and invited the members of the salon’s VIP Curl Club. More than 50 clients and 16 guest stylists from other local salons attended.

“The night was full of surprises,” Pendley says. “We had presentations and demonstrations, and our team presented new haircuts and colors for the season. A photo booth encouraged attendees to pose for pictures that were then posted to social media, and belly dancers demonstrated the effectiveness of the new formula at fighting frizz. Everyone went home with discovery boxes of samples.”

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STAMP 2018: Offering a VIP Program to Reward Your Clients

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STAMP 2018: Creating a Salon Mantra or Mission Statement

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STAMP 2018: Re-Branding Through Marketing Illustrations

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STAMP 2018: Try a Guerilla Marketing Campaign

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Two of RedBloom Salon's master stylists took the lead on a marketing project that had some legs. Without telling the team why, they asked each member why they love what they do and collected the responses through an online form. On a Monday, when the salon was closed, the team leaders used window markers to write the responses on the salon’s windows to surprise both the guests and the team members.

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