On the 11th Day of the Salon Today 200, we celebrate the first half of the 2018 honorees in Growth. These salons and spas have learned to master a number of best business practices to continually grow their service and retail dollars.
On the 10th day of the 12 Days of the Salon Today 200, we celebrate the salons and spas that know a new client is silver, while a retained one is gold. These salons diligently developed programs to drive prebooking rates, referrals and retention.
On the 8th day of the 12 Days of the Salon Today 200, we celebrate the salons and spas who rally around retail, creating beautiful displays and enticing promotions, as well as answering clients' needs with education and recommendations.
On the 7th day of the 12 Days of the Salon Today 200, we celebrate the salons and spas who know inventory management is the supreme balancing act. Keep too much stock and their cash is tied up in the stockroom, keep too little and they miss valuable sales. Meet the 2018 honorees in Inventory Management.
On the 6th day of the Salon Today 200, we celebrate the salons and spas who lead with the heart, searching their communities for causes where their talent, time and money make the most positive change. Meet the ST200 honorees in the category of Philanthropy.
Meet the 2018 Salon Today 200 honorees in Employee Education. These salons constantly develop systems to strengthen the skills and confidence of their new team members, while encouraging and supporting their seasoned staff to continually stretch creatively.
On Day 4 of the 12 Days of the Salon Today 200, we introduce you to the savvy honorees in the Technology category. They've learned to leverage a variety of evolving technologies to reach their full potential and keep all salon systems running strong.
It's day 3 of the 12 Days of the Salon Today 200 and time to meet the superstars in customer service. These salons have mastered the art of elevating the salon and spa experience, which solidifies client loyalty and propels growth.
On the first day of our 12 Days of the Salon Today 200, we proudly introduce you to the honorees in our newest category—Profit Center. These savvy salons and spas cultivated growth by introducing new services or products to their clients.
For some salon owners, the idea of a salon renovation is overwhelming, or there isn’t budget, or other things have taken priority. So Minerva Beauty launched the MODERN SALON Makeover Contest by Minerva Beauty, which grants one lucky winner the opportunity to see their salon get a total facelift. That means all new furniture from Minerva Beauty in partnership with Quest Resources. After combing through all of the amazing entries, the judges have spoken!
With 46 outstanding marketing ideas in 27 categories, SALON TODAY's Annual Marketing Program promises to ignite your promotional plans for 2018.