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Our Editors and Contributors

The Third Place and Subliminal Messaging

The salon of the future will not survive on hair services alone. It will have to be supplemented with other reasons the consumer will want to visit. We need to ensure that consumers view our businesses as “The Third Place.” Your home being the first place, your work is the second place and our businesses are the third place.  

One of the greatest challenges that salon owners currently face, is spending time and education on hairdressers, only for them to leave to set themselves up in booth rental situations.  

Our Editors and Contributors

How to Gain Your Team's Emotional Commitment

Great leaders, including salon owners and managers, realize in order to get people follow them, they have to turn what’s important to them into a compelling cause for others to follow.

How do you do that? Find out what’s most important to you! It has a name…values. It is what you use to determine what’s right, wrong, and good in your life. It’s what makes you happy. 

Salon Business News

KEVIN.MURPHY Partners with Green Circle Salons to Reduce Salons' Environmental Impact

KEVIN.MURPHY partners with Green Circle Salons, an organization that provides sustainable waste management to help reduce the environmental impact generated by salons and spas. Together, KEVIN.MURPHY and Green Circle Salons will teach and share methods for salons and spas across North America to become more sustainable, healthy and profitable.

Progressions Salon Launches Back-to-School Backpack Drive to Benefit the National Center for Children and Families

Progressions salon spa store in Rockville, Maryland, is sponsoring a Back-to-School Backpack Drive to benefit The National Center for Children and Families in Bethesda, Maryland. Progressions will be collecting age appropriate school supplies through August 18th. The community is invited to drop off backpacks with supplies during salon hours at Progressions salon spa store, 12211 Nebel Street, Rockville, Maryland.

Our Editors and Contributors

Media Relations: The Lost Art of the Press Release

One of the most often overlooked promotional opportunities is the press release. They can be mildly intimidating to those who haven’t written them in the past, or for those who don’t have anexisting relationship with someone in the media. Once you break through the intimidation factor, press releases are one of the most important and most often overlooked tools at your disposal.

Local media is your friend, and they’re always looking for positive stories, so be sure to capitalize on this.

Salon Business News

Hairdreams Partners with Studio DNA to Help Clients with Thinning Hair

Hair loss and thinning hair is one of the biggest beauty problem clients facing today—a condition that takes its toll on both men and women. Hair loss creates a loss of self-esteem and a loss of daily motivation. As each day passes, those affected have no will power to step out of their homes as they feel unattractive, vulnerable and ashamed of their appearance with no solution in sight. It’s a fact that up to 60 percent of women in the U.S. will experience some kind of thinning hair or hair loss in their lifetime – and this number is growing. 

Salon Business News

Rental Realities: A First Look

As publisher of the Modern Salon, SALON TODAY and First Chair magazines and online platforms, MODERN SALON Media is unique in covering and working with all segments of the professional salon industry—from cosmetology students to stylists to salon owners to chain salons to suppliers and manufacturers, MODERN engages in ongoing dialogue with virtually every audience involved in the salon environment.

Salon Management

The New Tools of the Trade

Move over shears, blowdryers and color brushes! Technology is arming stylists and owners with a whole array of tools—from Apple watches to selfie stations to management apps to build a stronger salon business.

For Salon Today's technology focus this July, we identified a number of owners who are leverageing these latest technological developments to better manage their team, increase client loyalty, attract new clients and build sales.

Click on the below links to read each individual story:

Our Editors and Contributors

How to Use Your Website to Boost Email Marketing

To make the most of your e-marketing you need subscribers – the more the merrier. In the final part of a three-blog series on ways to boost your database, Paul Tate of Shortcuts outlines the wonders of the website as a way to increase the number of people waiting to receive your marketing messages:

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