There is beauty in simplicity. Claude Baruk, owner of Claude BARUK Salon at Wynn, in Las Vegas, has crafted his Women’s Signature Five-Step Cut that he and his team believe works great on any client. The wet-cut technique makes for an easy-to-maintain style.
You’ve heard of ethnic culture, work culture, brand culture, and probably hundreds of other types of cultures that you’re supposed to pay attention to when moving cities, seeking jobs or joining clubs. Culture has become such a buzzword that Merriam-Webster has recently named ‘Culture’ as 2014’s Official Word of the Year.
And, honestly…we agree! The importance of culture is huge and needs to be noticed!
On a daily basis, the staff of a salon or spa give of their time, talents and spirit to each and every client. When that giving energy is channeled by the business for a philanthropy, the local community or a cause benefits as the salon or spa banks community goodwill. To prove their philanthropic initiatives were well-planned, we asked ST200 applicants to prepare a presentation to their community betterment associaiton which explained how to organize a fund-raiser, using their activities as examples.
It’s time to make your New Year’s resolution, and this year the stakes are high for choosing a great business goal. MINDBODY, a global provider of web and mobile business management solutions for the health, wellness and beauty industries, recently launched a new, client competition: The Big Goals, Big Rewards competition. Open to MINDBODY subscribers, the grand prize winner will receive $10,000 in recognition of bringing a bold business goal to fruition.
Armada-Style, a leading Japanese beauty manufacturer, is excited to announce the launch of e-CURE Treatment, an innovative in-salon conditioning service that delivers instant, visible results that last up to 2 months. e-CURE Treatment restores the hair to a healthy pH balance from the inside out and delivers lustrous, healthy, manageable results to all clients.
Salon and spa owners should think of their establishment as a giant revolving door—the more clients who return and return quickly for their next appoinment, the stronger the business will be. Even better is when those clients bring in their friends. We invited applicants to describe their loyalty and referral programs as they would to a new client, including how they would encourage that client to prebook her next apointment. Extra credit was awarded to salons and spa that offered data that demonstrated the value of these programs to the salon’s future business.
A steady infusion of advanced education keeps a salon’s team on-trend, motivated, creative and at the top of their game. In return, this renewed spirit fuels the salon’s sales and leads to growth. We asked ST200 applicants in this category to make a presentation to their staff memebers that outlines all the educational opportunities the salon/spa will provide for the upcoming calendar year. Extra credit was awarded to salons that implemented programs to cover educational costs and that required staff to come back and share what they learned with the team.
Recruiting a team that best fits your culture and training them to your exact standards lays the foundation for success in the future. We invited ST200 applicants to write to a graduating student and describe their methods for cultivating candidates, their interviewing processes and expectatiopnsm and the unique stages of their training programs. Extra points were awarded to salons that developed relationships with area schools, sceintfic systems for screening applicants, and creative ways to ensure new hires were ready to hit the floor.
One of the most challenging management tasks in the salon is to motivate staff to retail products, but those who succeed quickly discover a path to higher profits. To challenge applicants in this category, we asked them to put together a presentation of their top retailing strategies, including outlining their top campaigns, sharing programs for educating clients and explaining any in-salon retail competitions to inspire staff.
While it’s the responsibility of the salon’s staff to take care of the clients, it’s the responsibility of its owner to take care of the team. These salons attract top talent through competitive salaries, attractive benefits, a flexible environment and an energizing culture. To evaluate the workplace environment, we challenged these applicants to tell their compensation story to a local reporter doing a feature on top places to work. They were invited to clearly outline career paths, salary expectations and benefits packages.