Our marketing issue is all about the new target markets for professional beauty services. What are your new target markets, how have they changed and how are you responding with new services and products?
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At the 2013 ISBN conference in San Antonio, Andrew Ranson challenged multi-unit salon owners to get to know technology well enough to lead their companies strategically.
MODERN Facebook fan Nicholas Moore-Perez shows how he features his color work on his business cards to get new clients in his chair--PLUS get the formulas!
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