Over 1,000 attendees gathered last night to watch Beauty Pitch 2016, a one-of-a-kind beauty competition, hosted by the Professional Beauty Association (PBA) and Cosmoprof North America (CPNA). Six innovative beauty companies, in two different categories, pitched their products before a live audience and celebrity judges including John Paul DeJoria and Kevin Harrington.
How are you motivating your staff to increase their service ticket and total sales? What drives them to up-sell, promote add-ons, or sell product? Your answer to these questions should be goals. Goals help maintain a forward-focus on growth. Without goals, what are you working towards, and how is it measured? Creating goals is essential to increasing your bottom line and maintaining business growth.
Have you considered upgrading your salon, expanding or even moving into a new space, but wondered if now is the right time? This might be the best time to start planning an image upgrade and a salon remodel. Many things have changed in the way we conduct business in the salon environment. The once loyal customer is looking for value, better customer service and the ability to shop closer to home to better manage work and family. These changes in the way people do business will have reaching effects, and don’t look for them to disappear overnight.
As the Salon Today 200 gears up to celebrate its 20th year, we’ve invited past honorees to share their thoughts on the value of entering this salon business competition. While Bonnie Conte, owner of Avalon Salon and Spa in Deer Park, Illinois, is hard at work on her application this summer, she reflects on what earning this honor has meant to her and her team:
Salon software is so much more than a glorified appointments book. Scratch beneath the surface, and you’ll see that the real value of any salon technology system lies in the data – and the ability to drill down into your numbers and gain valuable insights into your business.
Ask any working professional what they could use more of, and you'll probably keep getting the same answer. Time. In the frantic pace of the digital age, time is something everyone seems to be short on now. (It's almost laughable that we once thought technology would help create more leisure time!) But according to author, speaker, and time management expert Jackie Gaines, if workers could figure out how to make the most of their waking moments, they could be far more productive and happy regardless of their time constraints.