SALON TODAY is always scouring the world of salon business to find effective techniques and innovative methods for salon growth. Latest on our reading list are the insightful articles featured on Neill-TSP’s website. Below are five articles that particularly caught our eye, with inventive ideas from salon owners on how to deliver the best client experience and valuable tips from industry leaders on advancing your career.
The scent of the juiciest, ripest pear, combined with sugary-sweet marshmallow, and cushioned by an aromatic pillow of cinnamon and cloves. That marriage of scents represents just one of the sensory experiences delivered by the Brandied Pear and Marshmallow Melt Body Treatment from Elizabeth Arden Red Door Spa.
The special rejuvenating body experience is available for just six months at the brand’s 29 locations nationwide. SALON TODAY recently visited Red Door’s Deerfield, Illinois, spa to find out more about this limited-time service.
We met Eddie this morning, and he had an interesting smirk on his face. While we were negotiating with the existing salon he was working with the owner of the 1,300 square-foot space with full basement and backyard. We really liked the space, but really felt it was too expensive for all the work that needed done.
Jackpot! Eddie negotiated the larger, cooler space for the same rent as the smaller one! We submitted a Letter of Intent (LOI) outlining our interest in being their tenant and our requested lease terms:
We’re all human, so there are certainly clients and projects that we get more excited about than others. Times that we wake up motivated and want to redouble our efforts to be the best we can be. There are also times that we would rather give a bath to a wildcat than deal with the client walking through the door.
Running a successful gift card campaign can be a powerful way to bring in revenue each holiday season, time and time again. Are you ready to reap the benefits of the gift card boom this December? Jonathan Antin, celebrity stylist, entrepreneur and Star of LA Hair, was kind enough to share his top three tips for gift card success!
The Professional Beauty Association (PBA), owner of the North American Hairstyling Awards (NAHA), is proud to announce the opening of the 2016 entry process. Starting Thursday, Nov. 5, licensed professionals from hair, barber, nails, and makeup from the U.S., Canada and Mexico can enter the prestigious photographic competition. Entries are accepted online only and must be submitted by 11:00pm EST (8:00pm PST) February 11, 2016.
Non-compete agreements are essential to maintaining a successful business. Customers frequently remain loyal to their stylists, not the salon. Crafting legally binding, non-compete agreements protects your company's most valuable asset: the customer.
Calling all American hair cutters! Let’s own Small Business Saturday.
A few years back American Express launched Small Business Saturday as a campaign to promote shopping small, supporting your local small businesses. The call to action for consumers was to choose, in addition to Black Friday and Cyber Monday, to create a campaign of support for Saturday shopping local.
I have been a proponent of Small Business Saturday from the start. I have called it out on social media. I have offered specials to support my business on that day.
Salons frustrated with clients playing hard to get when it comes to retail need to up the ante on their marketing efforts if they want to win them over, according to the latest installment in Shortcuts Software’s Cheating Clients video series.
Like most Scottsdale, Arizona-based businesses, Aura Salon and Day Spa feels the slump of a slow summer until the snowbirds return in October. “Toward the end of summer, morale can come down a bit,” admits Sarah Wisda, who owns the salon with Christy Vowers and Michael Ament.