How are you motivating your staff to increase their service ticket and total sales? What drives them to up-sell, promote add-ons, or sell product? Your answer to these questions should be goals. Goals help maintain a forward-focus on growth. Without goals, what are you working towards, and how is it measured? Creating goals is essential to increasing your bottom line and maintaining business growth.
Have you considered upgrading your salon, expanding or even moving into a new space, but wondered if now is the right time? This might be the best time to start planning an image upgrade and a salon remodel. Many things have changed in the way we conduct business in the salon environment. The once loyal customer is looking for value, better customer service and the ability to shop closer to home to better manage work and family. These changes in the way people do business will have reaching effects, and don’t look for them to disappear overnight.
As the Salon Today 200 gears up to celebrate its 20th year, we’ve invited past honorees to share their thoughts on the value of entering this salon business competition. While Bonnie Conte, owner of Avalon Salon and Spa in Deer Park, Illinois, is hard at work on her application this summer, she reflects on what earning this honor has meant to her and her team:
Salon software is so much more than a glorified appointments book. Scratch beneath the surface, and you’ll see that the real value of any salon technology system lies in the data – and the ability to drill down into your numbers and gain valuable insights into your business.
Ask any working professional what they could use more of, and you'll probably keep getting the same answer. Time. In the frantic pace of the digital age, time is something everyone seems to be short on now. (It's almost laughable that we once thought technology would help create more leisure time!) But according to author, speaker, and time management expert Jackie Gaines, if workers could figure out how to make the most of their waking moments, they could be far more productive and happy regardless of their time constraints.
Criticism for any business can be difficult to navigate. Social media and review sites provide countless opportunities for customers to voice their frustrations. Missteps in how you handle these complaints can have a tremendous ripple effect. On the flip side, a salon or spa customer who feels heard and acknowledged can be converted into a raving fan. It’s all the in the approach. Follow these tips to mend customer relationships, repair the damage and start on the road to recovery.
Be honest: one of the major contributing factors to your cosmetology school enrollment was your intense aversion to ever becoming a “suit.” Starched, beige clothing while trapped in a gray cubicle with a boss breathing down your neck? No thank you!
This morning I woke up so excited! As I sat up in bed I stretched my arms high over my head, took a deep, cleansing breath and thought to myself, “Self, today is the day. Today is the perfect day for us to finally get in a car accident!”
What, you don’t plan your fender benders? (I hope not; planning things like that is highly illegal in all 50 states.) No, let’s not be crazy; no one plans to get into a car accident. But guess what: Car accidents still happen every day.