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Business Builders

Successful Email Marketing: Building a Dream Database

You could have the most well-planned email campaign, but if you don’t have a growing list of subscribers – those clever, stylish emails you built could have a low return on investment.

When executed properly, email marketing can be one of the most cost-efficient and profitable ways to grow your business. In fact, some studies have shown that email marketing has an average of $40 return for every dollar spent.

News

Urbaca Salon Ignites Sparks of Hope

Portland, Oregon's long standing philanthropic Urbaca Salon hosted nine young ladies aged 7-18 from Sparks of Hope for a fun afternoon of beautification and self-esteem building. Sparks of Hope (sparksofhope.org) is a not-for-profit that strives to "empower children who are survivors of abuse to thrive by providing special services to encourage hope, and by creating opportunities that will develop trust and healing so they can achieve lifelong success." 

Our Editors and Contributors

What Great Sales People Say

I had the pleasure of attending the Professional Beauty Association’s 4th annual Distributor Executive Conference at the offices of Neill-TSP Corporation in Hammond, LA, this past week. At the conference, Mark Norman, author of Selling is Everyone's Business, offered some verbiage and techniques that great sales people use to conduct powerful sales meetings that lead to a close.

Our Editors and Contributors

The Business Down the Street

As Theodore Roosevelt famously said, “Comparison is the thief of joy.” It can be a thief in business too.

Recently, I posted the the image to the left to Instagram with the following message: “Often when working with small businesses I hear something like this… ‘Well the business down the street is charging this or promoting that, should I do that?’ Awesome businesses are created when you define your own purpose, promise, target market, set clear objectives, create a bad-ass strategy and execute like a mother. Focus on creating your own kind of awesome.”

Business Builders

Retirement Reassurance

One of Sam Beckford’s favorite success stories is a client who didn’t buy property until she was in her late 50s.

The client owned a small dance studio that operated out of a building she rented. Beckford advised her to buy commercial property and stop paying rent. So, at around age 57-58, when most people are thinking about retiring, she paid $2.4 million for a 10,000-square foot building.

After purchasing, she made a couple small improvements—nothing major. Two years later, the building appraised out at more than $4 million.

News

Get STAMPed in 2015

When you look at it, marketing really is a grander version of the Show and Tell sessions we all enjoyed in elementary school. It’s your chance to grab your community’s attention, show them why they should visit your salon and tell them all about your outstanding services, products and staff.

Business Builders

Talking to the Masses

When Scott Missad assumed ownership of the Gene Juarez Salons & Spas, with nine locations and an academy in Seattle, Washington, he knew he was gaining a revered brand and a fantastic team of employees. But as the co-leader of Strictly Business with Frank Gambuzza, Missad immediately began studying his new business and looking for new opportunities.

Salon Management

Next in Line: Building a Southern Dynasty

On Christmas Day 1998, Jamison Shaw and his daughter Candy Shaw inked a deal on the family’s dining room table, officially transferring ownership of Atlanta’s Jamison Shaw Hairdressers from Jamison to Candy. After signing the last document, Jamison handed Candy his business card on which he’d hand-written the words, “Choo-Choo.”

“Papa, what does Choo-Choo mean?” Candy asked.

News

Neill-TSP Launches Inspiring Website Focused on Salon Business

When Neill-TSP launched its new website a few months ago, the result a far cry from the typical corporate website.  Instead of mission statements and product photos, neilltsp.com features ideas, inspiration, tips and tools for stylists and owners—packaged in an innovative design.  

"Our mission was to create an environment where people can meet their full potential,” says Tom Petrillo, Neill-TSP principal. “This website is a vehicle that illustrates how Aveda salons openly share how to accomplish this,” he adds.

Salon Business News

Greening the Industry

Have you ever assessed what goes into your trash? Have you counted the number of bags that hit the dumpster every night after the salon closes? Maybe it’s time you should.

When a Toronto salon owner told entrepreneur Shane Price how much trash the salon generated every day, Price was astounded. Not only is it bad for the environment, in Canada, you pay a fee for every bag of trash you need picked up.  

Business Builders

Next in Line: Grooming a Successor

In her early 20s, Amanda Hair was managing a Bebe clothing story, when a stylist from the nearby Bob Steele Salon ducked in for some items to use in a photoshoot. Admiring Hair’s look, the stylist asked if she’d ever consider modeling for the salon. Thinking it would be fun, Hair agreed, later modeling for a future shoot and meeting Steele and his team. Attracted to the salon’s energy, Hair became a client as well as a model. 

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