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Salon Business News

2015 Salon Today 200: Philanthropy

On a daily basis, the staff of a salon or spa give of their time, talents and spirit to each and every client. When that giving energy is channeled by the business for a philanthropy, the local community or a cause benefits as the salon or spa banks community goodwill. To prove their philanthropic initiatives were well-planned, we asked ST200 applicants to prepare a presentation to their community betterment associaiton which explained how to organize a fund-raiser, using their activities as examples.

Salon Business News

MINDBODY Launches Big Goals, Big Rewards Competition

It’s time to make your New Year’s resolution, and this year the stakes are high for choosing a great business goal. MINDBODY, a global provider of web and mobile business management solutions for the health, wellness and beauty industries, recently launched a new, client competition: The Big Goals, Big Rewards competition. Open to MINDBODY subscribers, the grand prize winner will receive $10,000 in recognition of bringing a bold business goal to fruition.

Industry News

Armada-Style Unveils New In-Salon Service: e-CURE Treatment

Armada-Style, a leading Japanese beauty manufacturer, is excited to announce the launch of e-CURE Treatment, an innovative in-salon conditioning service that delivers instant, visible results that last up to 2 months. e-CURE Treatment restores the hair to a healthy pH balance from the inside out and delivers lustrous, healthy, manageable results to all clients.

2015 Salon Today 200: Retention and Referral Programs

Salon and spa owners should think of their establishment as a giant revolving door—the more clients who return and return quickly for their next appoinment, the stronger the business will be. Even better is when those clients bring in their friends. We invited applicants to describe their loyalty and referral programs as they would to a new client, including how they would encourage that client to prebook her next apointment. Extra credit was awarded to salons and spa that offered data that demonstrated the value of these programs to the salon’s future business.

Salon Business News

2015 Salon Today 200: Advanced Education

A steady infusion of advanced education keeps a salon’s team on-trend, motivated, creative and at the top of their game. In return, this renewed spirit fuels the salon’s sales and leads to growth. We asked ST200 applicants in this category to make a presentation to their staff memebers that outlines all the educational opportunities the salon/spa will provide for the upcoming calendar year. Extra credit was awarded to salons that implemented programs to cover educational costs and that required staff to come back and share what they learned with the team.

Salon Today 200

2015 Salon Today 200: Recruitment & Training

Recruiting a team that best fits your culture and training them to your exact standards lays the foundation for success in the future. We invited ST200 applicants to write to a graduating student and describe their methods for cultivating candidates, their interviewing processes and expectatiopnsm and the unique stages of their training programs. Extra points were awarded to salons that developed relationships with area schools, sceintfic systems for screening applicants, and creative ways to ensure new hires were ready to hit the floor.

Salon Today 200

2015 Salon Today 200: Retail and Merchandising

One of the most challenging management tasks in the salon is to motivate staff to retail products, but those who succeed quickly discover a path to higher profits. To challenge applicants in this category, we asked them to put together a presentation of their top retailing strategies, including outlining their top campaigns, sharing programs for educating clients and explaining any in-salon retail competitions to inspire staff.

Salon Today 200

2015 Salon Today 200: Compensation and Benefits

While it’s the responsibility of the salon’s staff to take care of the clients, it’s the responsibility of its owner to take care of the team. These salons attract top talent through competitive salaries, attractive benefits, a flexible environment and an energizing culture. To evaluate the workplace environment, we challenged these applicants to tell their compensation story to a local reporter doing a feature on top places to work. They were invited to clearly outline career paths, salary expectations and benefits packages.

Salon Today 200

2015 Salon Today 200: Environmental Sustainability

A commitment to the environment is one of the noblest endeavors a salon or spa owner can embrace, but it also is a wise business decision. To assess the greeness of our applicants, we invited owners to state their best case to a local environmental action group, outlining their eco-friendly practices and policies. Extra credit was awarded to salons that took the extra step to help educate staff, clients and the community about sustainable choices. 

Salon Today 200

2015 Salon Today 200: Planned Profitability

Continually growing service and product sales while trimming expenses is a balancing act for any salon and spa owner and the profit percentage one posts at year’s end is their management scorecard. When a salon owner can step out from behind the chair and grow a sustainable business that can thrive without relying on the owner’s income as a service provider, that’s the mark of a truly successful beauty business. We invited ST200 applicants to prepare a presentation to fellow salon owners showcasing long-term strategies for growing a sustainable business and cultivating a profit.

Salon Today 200

2015 Salon Today 200: Customer Service

What does it take for a guest to truly feel welcome in your salon or spa? Today’s most customer-service savvy salons continue to go beyond a warm smile, a cool beverage and a trendy read in creating an experience that is personal, unique, and engaging. To gauge a salon’s commitment to customer service, we asked about specific service staff training, mystery shopping and guest surveys. We also challenged applicants to put together a customer service presentation intended for the head concierge of the Ritz Carlton who is seeking a first-class experience for her guests.


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