THE EVENT:The International SalonSpa Business Network (ISBN) annual conference is currently underway at the Ritz-Carlton on Amelia Island, Florida, May 3-May 5, 2015. New president of ISBN, Rhoda Olsen, the CEO of Great Clips, Inc., worked with her board members to identify a theme for the conference that impacts all businesses, not just salons, around the country---that of the multi-generational workplace.
We’re more than a quarter of the way through 2015, already 15 years into the 21st century, and while little, if any, of the technology promised to us on The Jetsons has been invented yet (hello flying cars!), we’re still hurtling toward the future – bigger, better, faster, smarter than ever before. Yet we still cling to old, comfortable habits, hesitant to even stick our toes in the water and try something new.
When a repressed economy encouraged clients to S-T-R-E-T-C-H their appointments, clever salon owners responded with strategies to capture lost revenue. Across the country, express-service menus popped up, encouraging add-on sales while helping penny-pinching clients continue to treat themselves with cost-effective salon and spa treatments.
The list of famous folks that have Nancy Braun on speed dial is a long one. From Jane Fonda to Jessica Biel and beyond, Nancy’s paintbrush has swept beachy and buttery blonde on many a beautiful head. Despite the glamour and glitz of her work world, Braun remains humble and focused—a colorist with a mission to teach the fine art of balayage. A method of coloring that emerged in Paris in the 1970s; balayage is the French word for “to sweep,” referring to the way in which the color is applied.
After losing three great stylists to booth rental salons, Sheila Barco and Jen Tryon, owners of the employment-based Salon Rootz in Medina, Ohio, faced a dilemma.
“We decided we needed to protect the investment we had made in educating our staff,” says Barco. “So we either needed to stop educating our team, or create our own opportunity for free-spirited, successful stylists who were ready to be their own entrepreneurs without the overhead of opening a salon.”
Adding new services to your menu can be a great growth strategy. “But if you don’t do your homework first, it can be detrimental to growth,” says Steve Gomez, professional developmental manager for Milady. “You need to take the time to do your research, launch your plan and get it right. It’s a process—you need to be patient and think long-term.”
Following are Gomez’s tips for carefully researching a service, then creating a plan and launching the service:
You could have the most well-planned email campaign, but if you don’t have a growing list of subscribers – those clever, stylish emails you built could have a low return on investment.
When executed properly, email marketing can be one of the most cost-efficient and profitable ways to grow your business. In fact, some studies have shown that email marketing has an average of $40 return for every dollar spent.
Portland, Oregon's long standing philanthropic Urbaca Salon hosted nine young ladies aged 7-18 from Sparks of Hope for a fun afternoon of beautification and self-esteem building. Sparks of Hope (sparksofhope.org) is a not-for-profit that strives to "empower children who are survivors of abuse to thrive by providing special services to encourage hope, and by creating opportunities that will develop trust and healing so they can achieve lifelong success."
As Theodore Roosevelt famously said, “Comparison is the thief of joy.” It can be a thief in business too.
Recently, I posted the the image to the left to Instagram with the following message: “Often when working with small businesses I hear something like this… ‘Well the business down the street is charging this or promoting that, should I do that?’ Awesome businesses are created when you define your own purpose, promise, target market, set clear objectives, create a bad-ass strategy and execute like a mother. Focus on creating your own kind of awesome.”
One of Sam Beckford’s favorite success stories is a client who didn’t buy property until she was in her late 50s.
The client owned a small dance studio that operated out of a building she rented. Beckford advised her to buy commercial property and stop paying rent. So, at around age 57-58, when most people are thinking about retiring, she paid $2.4 million for a 10,000-square foot building.
After purchasing, she made a couple small improvements—nothing major. Two years later, the building appraised out at more than $4 million.