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Industry News

Save the Date: PBA Executive Summit in Scottsdale, Dec. 3-4, 2015

The Professional Beauty Association (PBA) will be hosting the PBA Executive Summit taking place on Thursday, December 3 - Friday, December 4, 2015 in Scottsdale, Ariz. This two-day event is designed exclusively for upper-level management and will include a key focus on industry trends, networking opportunities and leadership development.

Industry News

Three Benefits of Modular Tradeshow Displays

‪If you’re exhibiting at a trade show with a 10x10 space today and a 20x20 next month, you don't need a whole new booth...you just a need a little modularity. By using the same graphics and exhibit components in multiple configurations, you can save substantially on your trade show marketing budget. Here’s 3 things you should know about modular booths…

3 BENEFITS OF MODULAR TRADESHOW DISPLAYS:

Industry News

Soothe Massage On-Demand Service and App Now Available in Chicago

Chicago residents can finally relax knowing that Soothe massage-on-demand service is now available to deliver welcome relief to sore, aching muscles and joints.  Soothe is a new mobile service and app that allows clients to book a same-day appointment in the privacy of their home, office, or hotel room.

Salon Business News

Paul Mitchell Business Revolution: Advice from John Paul and Michaeline DeJoria

The first Paul Mitchell Business rEvolution conference is underway, focusing on developing salon owners, independent stylists and sales professionals to become successful entrepreneurs and business people.  Taking place in Las Vegas, NV at the Red Rock Casino, Resort and Spa, from July 26-28, 2015, the event consists of two days of speakers, breakout sessions, networking and visuals for education that builds business understanding and confidence.

Our Editors and Contributors

The Third Place and Subliminal Messaging

The salon of the future will not survive on hair services alone. It will have to be supplemented with other reasons the consumer will want to visit. We need to ensure that consumers view our businesses as “The Third Place.” Your home being the first place, your work is the second place and our businesses are the third place.  

One of the greatest challenges that salon owners currently face, is spending time and education on hairdressers, only for them to leave to set themselves up in booth rental situations.  

Our Editors and Contributors

How to Gain Your Team's Emotional Commitment

Great leaders, including salon owners and managers, realize in order to get people follow them, they have to turn what’s important to them into a compelling cause for others to follow.

How do you do that? Find out what’s most important to you! It has a name…values. It is what you use to determine what’s right, wrong, and good in your life. It’s what makes you happy. 

Cracking the Male Market

In case you haven’t noticed, the male grooming market is going through somewhat of a boom right now, but getting those commitment-phobic modern-day Tarzans into your salon or barbershop on a regular basis is a whole new ball game.

Guys are notoriously reluctant to pick up the phone to schedule in advance and like to get their hair cut when they want it – last-minute is their favorite timeline. This has been one of the reasons why the traditional walk-in system has been so popular for the men’s market. There’s no commitment, no need to think ahead.

Salon Business News

KEVIN.MURPHY Partners with Green Circle Salons to Reduce Salons' Environmental Impact

KEVIN.MURPHY partners with Green Circle Salons, an organization that provides sustainable waste management to help reduce the environmental impact generated by salons and spas. Together, KEVIN.MURPHY and Green Circle Salons will teach and share methods for salons and spas across North America to become more sustainable, healthy and profitable.

Progressions Salon Launches Back-to-School Backpack Drive to Benefit the National Center for Children and Families

Progressions salon spa store in Rockville, Maryland, is sponsoring a Back-to-School Backpack Drive to benefit The National Center for Children and Families in Bethesda, Maryland. Progressions will be collecting age appropriate school supplies through August 18th. The community is invited to drop off backpacks with supplies during salon hours at Progressions salon spa store, 12211 Nebel Street, Rockville, Maryland.

Our Editors and Contributors

Media Relations: The Lost Art of the Press Release

One of the most often overlooked promotional opportunities is the press release. They can be mildly intimidating to those who haven’t written them in the past, or for those who don’t have anexisting relationship with someone in the media. Once you break through the intimidation factor, press releases are one of the most important and most often overlooked tools at your disposal.

Local media is your friend, and they’re always looking for positive stories, so be sure to capitalize on this.

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