Converting Fans to Clients

by Valorie Reavis
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Our marketing issue is all about the new target markets for professional beauty services. What are your new target markets, how have they changed and how are you responding with new services and products?

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ISBN Conference Tackles the Tough Issues

At the International SalonSpa Business Network Conference in Salon Antonio, Texas, the owners of multi-unit salons gathered to discuss the issues shaping the industry: technology, legislation and growing customer service expectations.
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Technology-Infused Leadership

At the 2013 ISBN conference in San Antonio, Andrew Ranson challenged multi-unit salon owners to get to know technology well enough to lead their companies strategically.
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