While technology provides us with access to endless amounts of information, connects us with people around the world, and entertains us for hours, it comes with a cost, according to tech author and entrepreneur Ben Parr.
Shopping for new salon and spa equipment or furniture can be fun, but making the right selection for your space might be overwhelming. To get you started on the right path, leading manufacturers showcase their latest offerings, and designers offer valuable advice that will benefit any serious shopper.
A solid salon or spa design starts on paper, with a detailed floor plan. Not only is that important for the flow of stylists and client through the service areas, but careful planning in the retail section can have a dramatically positive impact on sales.
George Civello, president of the Novvo Etopa, recently shared some retail design strategies that have proven successful with his salon and spa clients.
Anthony Garubo, owner of Anthony Garubo Salon in Maplewood, NJ, learned the hard way how create a staff that would stay. “Decades ago, I was arrogant, and I had a devastating walk out,” recalls Garubo. “Now, I know I don’t have to be right; I just have to do what is effective.”
I’m constantly approached by salons and booth rental stylists who tell me they need to raise their prices, but they’re simply afraid to. As a stylist or salon owner, why on Earth are you afraid to raise your prices? You are buying the same services your clients are, they know about the cost of living and the value of a high-quality service provider.
Instead of being afraid, be proud of the fact that you’re in a position to provide services that are valuable enough to warrant an increase!
We all experience the moody client in our chair. You know you are in for it as you approach the reception area. The receptionists sit huddled and silent after attempting a cheerful greeting. Not good, you think.
You have two basic choices: refuse to work with a difficult client, or make the most of it. A third option is to fight the client at every snip and curl—a poor choice that never works well. If you are going for it—jump in with your best professionalism and good intentions—or pass.