The first Paul Mitchell Business rEvolution conference is underway, focusing on developing salon owners, independent stylists and sales professionals to become successful entrepreneurs and business people. Taking place in Las Vegas, NV at the Red Rock Casino, Resort and Spa, from July 26-28, 2015, the event consists of two days of speakers, breakout sessions, networking and visuals for education that builds business understanding and confidence.
The salon of the future will not survive on hair services alone. It will have to be supplemented with other reasons the consumer will want to visit. We need to ensure that consumers view our businesses as “The Third Place.” Your home being the first place, your work is the second place and our businesses are the third place.
One of the greatest challenges that salon owners currently face, is spending time and education on hairdressers, only for them to leave to set themselves up in booth rental situations.
KEVIN.MURPHY partners with Green Circle Salons, an organization that provides sustainable waste management to help reduce the environmental impact generated by salons and spas. Together, KEVIN.MURPHY and Green Circle Salons will teach and share methods for salons and spas across North America to become more sustainable, healthy and profitable.
Progressions salon spa store in Rockville, Maryland, is sponsoring a Back-to-School Backpack Drive to benefit The National Center for Children and Families in Bethesda, Maryland. Progressions will be collecting age appropriate school supplies through August 18th. The community is invited to drop off backpacks with supplies during salon hours at Progressions salon spa store, 12211 Nebel Street, Rockville, Maryland.
One of the most often overlooked promotional opportunities is the press release. They can be mildly intimidating to those who haven’t written them in the past, or for those who don’t have anexisting relationship with someone in the media. Once you break through the intimidation factor, press releases are one of the most important and most often overlooked tools at your disposal.
Local media is your friend, and they’re always looking for positive stories, so be sure to capitalize on this.
Hair loss and thinning hair is one of the biggest beauty problem clients facing today—a condition that takes its toll on both men and women. Hair loss creates a loss of self-esteem and a loss of daily motivation. As each day passes, those affected have no will power to step out of their homes as they feel unattractive, vulnerable and ashamed of their appearance with no solution in sight. It’s a fact that up to 60 percent of women in the U.S. will experience some kind of thinning hair or hair loss in their lifetime – and this number is growing.
Earlier today, the Procter & Gamble Company announced the signing of a definitive agreement to merge 43 of its beauty brands with Coty Inc. in a Reverse Morris Trust Transaction. Among others, the transaction includes P&G’s Salon Professional business.
As publisher of the Modern Salon, SALON TODAY and First Chair magazines and online platforms, MODERN SALON Media is unique in covering and working with all segments of the professional salon industry—from cosmetology students to stylists to salon owners to chain salons to suppliers and manufacturers, MODERN engages in ongoing dialogue with virtually every audience involved in the salon environment.
Move over shears, blowdryers and color brushes! Technology is arming stylists and owners with a whole array of tools—from Apple watches to selfie stations to management apps to build a stronger salon business.
For Salon Today's technology focus this July, we identified a number of owners who are leverageing these latest technological developments to better manage their team, increase client loyalty, attract new clients and build sales.
Click on the below links to read each individual story: