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STAMP

Announcing the 2015 STAMP Winners

TRADITIONAL MARKETING

Print Ads
•    Salon Spa W, Des Moines Iowa:  #(Heart)YourStylist
•    Air Blow Dry and Salon, Mandeville, Louisiana: Life Isn’t Perfect
•    Impressions, Mequon, Wisconsin: The Downside Campaign

Radio Commercial
•    Coco Cheveux, South Portland, Maine: Show Your ‘Stash
•    Trixies, Des Moines, Iowa: Are You Ready to Be Pampered?

Salon Management

Finding the Total Insurance Package for Your Salon

If your salon has ever had to file an insurance claim when a client slips and falls, or when a pedicure causes an infection, then you know how important it is to have the right insurance coverage. But for small businesses like salons, it often seems as though the less you have to think about insurance, the better. That’s why many salons purchase their insurance coverage as a business owner’s package (BOP), at least when they are getting started. After all, it is supposed to provide all the coverage a small business needs in one convenient package.

Salon Management

Wrap it Up! 4 Steps to Successful Retail Sales

In just a few short weeks, it’ll be time to break your winter sweaters out of storage, and haul down your boxes of salon decorations. As you plan this year’s holiday season, Eufora Founder Don Bewley has four helpful steps to get you started.

Business Builders

Texturize Your Retail

As Summer turns to Autumn, women around the country will start breaking out their leather boots and jackets. A nice way to give a seasonal twist to your retail is to upscale your gift bags with a texturized pattern, like Action Bag’s new embossed leather totes. With reinforced grommet rope handles, the luxury totes are available in white or black and in two sizes. You can build your brand by adding your logo.

For a free catalog or samples, visit actionbag.com or call 800-824-2247.

Salon Business News

Serious Business Takes Intimacy to the Next Level

Each year, the team at Neill-TSP examines emerging trends in the world of business to develop a relevant theme for Serious Business. In 2014 they asked for Trust. Last year they invited attendees to get Naked and explore transparency. Now they will be taking it to the next level and exploring Intimacy (INTO-ME-SEE) January 31 — February 1 at the Saenger Theatre in New Orleans.

Salon Business News

Club Intrigue is Taking the Show on the Road

A few years back, Jeff South, owner of Atlanta’s Intrigue Salon, changed the way both salon owners and stylists viewed in-house education when he created Club Intrigue—inviting in big-name educators and opening his salon after hours to stylists from neighboring salons. By hosting Livestream videos of the educational events, South encourages salon professionals from around the country to partake.

Salon and Spa Services

Service Spotlight: Bow to the Brow

Recognizing clients’ needs and providing them with solutions that no one else has offered is a sure way to attract new guests and retain a strong clientele. Rebel’tude Salon and Spa in Gig Harbor, Washington noticed that amidst the rise of bold brows, many clients complain of naturally thin or overplucked eyebrows. Esthetician Mindi Bergman specializes in eyebrow extensions, a service that provides these clients with thick, defined brows.

Salon/Spa name: Rebel’tude Salon and Spa

Owner: Mickey Evans

Salon Management

The Modern Grapevine

The advent of the internet, then social media, has forged an intelligent beauty consumer—one who is on top of the latest trends, who researches product ingredients herself, and who always has an eye out for a value-added service or product.

For salons like Hello Gorgeous! with five locations in South Jersey, frequent promotions have been instrumental in increasing client frequency after guests started stretching their appointments during the Recession.  The salon’s Facebook page has been key in alerting clientele to new promotional offers on services and products. 

Salon Management

5 Reasons to Update that MySpace Page!

What? Did I just show myself as outdated by referencing MySpace in a current article? Well, it’s still out there, along with dozens of other social media outlets and online tools you’ve used in the past. 

Do a quick online search for your own name or company name. Don’t just look at the first page, scroll through a few pages of results. There’s a good chance you’re going to find several links to pages that are outdated. 

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