Close
STAMP

STAMP 2017: Ouidad's Guerilla Marketing Campaign

Stacey Soble | August 30, 2017 | 2:25 PM

Let’s Talk Curls
Ouidad Salon FL by Chadwick and Igor
Fort Lauderdale, FL
Owners: Chadwick Pendley and Igor Araujo

In an effort to empower people with curly hair to understand their hair texture and its unique needs, Ouidad Salon FL launched The Curl Talk Class, a monthly class held at the salon where clients and prospective clients can participate in a complimentary hands-on, DIY styling session. “Since the majority of curl challenges are met through the use of products, this tool helps us effectively sell retail,” Araujo says. “Plus, it attracts new clients to the salon who are just learning to care for their naturally curly hair.”

During the class, clients learn to understand the properties of curly hair, as well as recreate professionally styled curls themselves. “The class is a way for clients to try us out before actually having an appointment, and this is huge,” Araujo says. “Their trust is often weak due to bad past experiences.”

The average cost to conduct a class is $30, and the average class draws 15 guests and results in an average of $475 in retail sold, five new client bookings and nine re-bookings of existing clients.

More from STAMP

STAMP
STAMP

STAMP 2018: Offering a VIP Program to Reward Your Clients

Stacey Soble | October 3, 2018

After years of planning, Cutting Loose Salon introduced a new VIP program that rewards guests for their loyalty. The program, which has three levels, starts every guest at the Circle Level. After a guest spends $150 in the salon, Cutting Loose sends them an automated email with a $15 gift card. When the client spends $400, the salon gifts them a $30 gift card.

STAMP
STAMP

STAMP 2018: Creating a Salon Mantra or Mission Statement

October 3, 2018

When Penzone Salon + Spa opened its newest location in May 2018, it took the opportunity to completely reinvent the brand. Working with business consultant Venn Brand Group and the micro agency The Wonder Jam, the salon realigned its spa mantra to “We improve lives from the outside in.” This mantra supports the salon’s new holistic approach to beauty.

STAMP
STAMP

STAMP 2018: Re-Branding Through Marketing Illustrations

Stacey Soble | October 3, 2018

Ginger Bay is proud of its 27-year history within the St. Louis community and wanted its brand to reflect its longtime presence. To promote the rebrand, Imaginal Marketing incorporated the St. Louis Arch and local scenery into an illustration, using the tagline Share The Love—STL is the nickname for St. Louis as well as its airport code.

STAMP
STAMP

STAMP 2018: Try a Guerilla Marketing Campaign

Stacey Soble | September 19, 2018

Two of RedBloom Salon's master stylists took the lead on a marketing project that had some legs. Without telling the team why, they asked each member why they love what they do and collected the responses through an online form. On a Monday, when the salon was closed, the team leaders used window markers to write the responses on the salon’s windows to surprise both the guests and the team members.

Load More