Close
STAMP

STAMP 2017: Charles Penzone's Blog

Stacey Soble | August 29, 2017 | 10:49 PM

Dub Leaks
The Charles Penzone Salons
Powell, OH
Owners: Debra and Charles Penzone

While the salon’s True Beauty Blog has long been popular with guests, in 2017 Debra Penzone utilized it for a more specific purpose—to take guests on an exciting journey as the salon reinvents its brand with its new salon expected to open in Dublin, Ohio, in 2018. Authored twice a month by Penzone herself, the blog informs readers on the progress of the new location, as well as the new service experiences planned for clients.

“We now have the ability to track actual conversion within the blog via Google Analytics. We’re able to decipher if during a session when a blog was read, the guest either schedules an appointment or purchases a gift card,” Penzone says. “Our content strategy for our overall blog has paid off, with a 25% increase in page views, a 70% increase in unique page views, and a 15% increase in average time on the page.”

More from STAMP

STAMP
STAMP

STAMP 2018: Offering a VIP Program to Reward Your Clients

Stacey Soble | October 3, 2018

After years of planning, Cutting Loose Salon introduced a new VIP program that rewards guests for their loyalty. The program, which has three levels, starts every guest at the Circle Level. After a guest spends $150 in the salon, Cutting Loose sends them an automated email with a $15 gift card. When the client spends $400, the salon gifts them a $30 gift card.

STAMP
STAMP

STAMP 2018: Creating a Salon Mantra or Mission Statement

October 3, 2018

When Penzone Salon + Spa opened its newest location in May 2018, it took the opportunity to completely reinvent the brand. Working with business consultant Venn Brand Group and the micro agency The Wonder Jam, the salon realigned its spa mantra to “We improve lives from the outside in.” This mantra supports the salon’s new holistic approach to beauty.

STAMP
STAMP

STAMP 2018: Re-Branding Through Marketing Illustrations

Stacey Soble | October 3, 2018

Ginger Bay is proud of its 27-year history within the St. Louis community and wanted its brand to reflect its longtime presence. To promote the rebrand, Imaginal Marketing incorporated the St. Louis Arch and local scenery into an illustration, using the tagline Share The Love—STL is the nickname for St. Louis as well as its airport code.

STAMP
STAMP

STAMP 2018: Try a Guerilla Marketing Campaign

Stacey Soble | September 19, 2018

Two of RedBloom Salon's master stylists took the lead on a marketing project that had some legs. Without telling the team why, they asked each member why they love what they do and collected the responses through an online form. On a Monday, when the salon was closed, the team leaders used window markers to write the responses on the salon’s windows to surprise both the guests and the team members.

Load More