Close

STAMP 2017: Atelier's Clever Salon Signage

Stacey Soble | August 30, 2017 | 9:36 PM

Life Happens Fast
Atelier Salons
San Jose, California
Owner: Karie Bennett

Owner Karie Bennett knows how important pre-booking is when it comes to improving client retention, and men are the hardest clients to pre-book. So, Bennett designed a mirror cling that speaks specifically to her male clientele with male images and a straightforward design.

“The copy refers to a man’s average hair growth timeline: 2 weeks=1/8 inch growth, 3 weeks = ¼ inch, and 4 weeks = ½ inch, and it incentivizes a pre-scheduled return,” Bennett says. “This clings are also dry erase, allowing barbers to re-write with specific dates each day.”

Because pre-booking dates are stated and clearly visible in a place the guest’s attention is already drawn, it makes it easy and effortless for guests to follow through.

Originally posted on Salon Today.

Facebook Comments

More from Awards & Contests

Salon of the Year
Salon of the Year

2018 Salons of the Year Trends

Mary Kaleta | May 31, 2018

Every year we get a glimpse of what’s trending in the salon and spa world, thanks to the various submissions to the Salons of Year competition. And 2018 didn’t fail to give us the inside scoop. We discovered some delightful details we hope will inspire your future salon renovations. Get ready to mark your favorites.

Load More