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When it comes to supporting local sports teams, salon owners Jim Powell, Pat Lottes and Linda Eickleberry are raving fans. With seats directly behind the bench at the WNBA (Women's National Basketball Association) Indiana Fever games, the owners of Natural Concepts Salon and Day Spa in Greenwood, Indiana, have developed relationships that have led to some unique marketing opportunities.
Photography by Erica ConnorsWhen Karie Bennett, owner of Atelier Salon and Spa in San Jose, California, sent us this fun image and a question about how to recycle mannequin heads, we invited Ken Angermeier, Pivot Point International's vice ...
From left, Americana's staff: Melissa, Owner Jenny Grisham, Angie, Shelley and Eric.One of a salon owner's toughest jobs is identifying and recruiting talented cosmetology students who will transform into productive, loyal, longtime staff ...
When it comes to social networking, no one understands its marketing power better than your junior staff members. In order to recognize and celebrate his salon's 3rd anniversary, Richard Daly, owner of Richard Salon of Smithtown, found himself ...
Congratulations! You have survived the "00" decade. Maybe not in the style you and your team expected, but nonetheless, you are survivors. It began with the Y2K scare that kept us home because we were afraid the planes would not fly and our computers would crash, got worse with 9/11, got complicated with wars in Iraq and Afghanistan, and is ending with the worst recession since the Great Depression in tandem with the deepest political divides ever experienced, as evidenced by the current health care debate.
Have you ever walked into a hotel room, tossed your key card somewhere, and a few seconds later forgotten where you put it? The data just vanishes from the brain's hard drive. Why? Because our brains are simultaneously processing all kinds of information—what city or time zone am I in, how long until my appointment, when is it time to eat? With a limited capacity of our short-term memory, the location of the room card just doesn't make the cut.
2009 will be remembered as the year the rules of business changed. The year began with the economy in the throws of the worst global recession on record. Business leaders were being pummeled by one ugly piece of economic news after another. Unemployment was soaring, financial institutions were crashing, automakers were on life support, and the government was doling out bailout and stimulous money like Halloween candy. Simply put, consumers and businesses alike initiated a lock-down on spending.
It was big industry news this summer, and with the new year, it'll become reality. On November 30, the board of directors for the Professional Beauty Association (PBA) and the National Cosmetology Association (NCA) announced that PBA's members ...
It all started in 1993 when Tod Ernst, one of the owners of Planet Hair in Wichita, Kansas, volunteered to give haircuts to HIV and AIDS patients in the community. With the desire to do more, Ernst and his co-owner Graham Ross, organized the first ArtAID--a small art auction combined with a few hors d'oeuvres and a small fashion show.
If your clients come in for a great new cut and transformative color, but leave with a bare face, they are missing a huge part of the beauty experience. Add a cosmetics line to your retail offerings—you'll not only boost your retail potential but you'll help your staff members add a new layer to the relationships they've formed with their clients.
When fashion photographer John Vater first met his wife Adriana, a stylist and makeup artist, on the set of a fashion shoot, it was the first of many years of collaboration between beauty and fashion.
Each month, the Beauty Industry Report provides readers the information they need to predict industry trends, keep on top of leadership shifts and stay on the cutting-edge of an ever-changing industry. SALON TODAY provides you with a few ...
You know your retail sales really add to your bottom line, but do you really understand how they impact your profitability?
What would your clients do if they came in for their appointment and found no magazines in waiting area? What if there was no reading material to entertain them as their color processed?Publishers have been sending complimentary consumer ...
I'm preparing myself because I know my 11-year-old son will be coming home from school today incredibly angry. Although he objected strenuously, I signed him up for the H1N1 vaccine his elementary school was dispensing today. Across the nation, we're all taking precautions to protect ourselves and our families. But it's also a great idea to implement some simple steps to protect your salon employees and clients.
Ka-ching, ka-ching...the end of the year is the time to make some serious money in salon business. Not only can you boost revenues with the additional business that comes through your door during the holiday season, but you can also make money by doing some effective year-end tax planning, says Larry Kopsa, CPA or Kopsa Otte CPAs and Advisors.
A few weeks ago, in our MODERN Style Watch Daily newsletter, I wrote a story on how Chicago's Genacelli Salon creatively organized a makeover event to raise funds for renovation of a community park. Recently, the salon's owners, Cynthia Porcelli and Joseph Cartagena, shared both the results of the event and the images through the social networking site Flickr.
