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Publicity in the Brave New World

A few weeks ago, in our MODERN Style Watch Daily newsletter, I wrote a story on how Chicago's Genacelli Salon creatively organized a makeover event to raise funds for renovation of a community park. Recently, the salon's owners, Cynthia Porcelli and Joseph Cartagena, shared both the results of the event and the images through the social networking site Flickr.

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
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July 10, 2011
1 min to read



I thought this was a clever, and I imagine inexpensive way, to share the news and images with friends, clients and supporters. Not only was the webpage fun, it was both classy and professional. And the format is something that can easily be linked in an e-mail newsletter to clients. Check it out, and maybe it will inspire you the next time you host a client celebration or participate in a philanthropic event, and you're eager to get the news out quickly and easily.

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 See our original coverage of the event.


Click here to see how the salon shared the news.

Stacey Soble has been involved in the conversation of salon business for 14 years-as a reporter, a consultant and as the editor in chief of SALON TODAY.

Read Stacey Soble's Blogs

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