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2024 SALON TODAY 200: Environmental Sustainability and Technology

We're on a roll! On the 7th Day of our 2024 SALON TODAY 200, we introduce you to the honorees in two categories--technology and environmental sustainability. These tech-savvy honorees leverage the latest tools to automate and streamline their processes and communications, while green-minded honorees, including April Wetzel of Sunbeam Studio in Louisville, Colorado, make strategic decisions that better the world around them.

Understanding the Green Name Game

In a world where everyone is rushing to make an environmental claim, the various terms can seem interchangeable, but they're not. Using them incorrectly, and your business can be accused of greenwashing. James Alba, owner of the B-Hive Organic Salon is here to help you keep your green terms straight.

Labor of Laundry: Space Equals Income

Service providers make a salon successful, but flooding a business with as many people as possible is not an option, especially post-Covid. So how can a salon maximizing space ensuring it generates income without squashing in the people? Donna Rodrigue, owner of Casa Verde in Albuquerque, has done it by jettisoning a laundry room.

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