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For Earth Month, we explore how the professional beauty industry is shifting its position as major waste contributor to a leader in sustainability. We take a closer look at Green Circle Salons, as experts and owners share their favorite environmental sustainable business tips. And, Nicole Rechelbacher shares what it was like to grow up with the industry's biggest environmental pioneer as her father.
As Water Day kicks off six weeks of environmentally related holidays, Sustain Beauty Co offers suggestions on how to celebrate with your team and clients.
For today's SALON TODAY 200 announcements, we toast the honorees who prioritize the environment in their business decisions and those who take retail to the next level, including the excited team from Pure Salon Spa in Louisville, Kentucky.
When asked what their biggest concerns about the salon waste and the environment, 43% of respondents said color waste, which trumps trash for the first time in the Sustainability in the Beauty Industry Report. Sustain Beauty Co's Valorie Tate offers tips to better manage color waste.
According to the annual Sustainability in the Beauty Industry Report, the attitudes of beauty pros shifted, prioritizing issues they could personally control in the short-term, such as color management, water conservation and waste.
A fascinating research review, Charging Green Fees, uncovers entrenched resistance to the idea of green fees, with pushback from service providers convinced clients would resist the additional charge. But the same project also dug into client attitudes, finding strong support, even among those who love a bargain.
August is Clean Water Month, and it’s a topic that doesn’t get enough airtime considering how much salons rely on it for their service outcomes. Sustain Beauty Co. offers some top tips for being water-wise.
While research proves that an overwhelming majority of clients would be impressed to learn about a salon's environmental efforts, stylists still hesitate to talk them up. Sustain Beauty Co's Valorie Tate offers five simple steps to get the sustainability conversation flowing.
Are you searching for beauty brands that match your salon's commitment to the environment? Sustain Beauty Co's Ethical Brand Directory 2025 helps you research brands that prioritize the planet.
In time for Earth Month, Sustain Beauty Co. publishes its second Marketing Toolkit, which is packed with free resources, including more than 100 ideas for promotions you can use in April and beyond.
As Earth Day approaches, The Green Beauty Community Foundation and the Green Spa Network invite beauty pros to step forward and embrace sustainability through the Green Pledge--a powerful initiative designed by and for beauty industry leaders.
We're toasting our 2025 SALON TODAY 200 honorees who excel at innovative strategies to attract new guests and retain existing ones, and for the salons who green their business practices to benefit the Earth, including Head Case Hair Studio in Keller, Texas.
With the goals of creating an environmentally sustainable business that helps its team members achieve their lifetime goals while serving the community, two colleagues from the world of information technology launch their own salon and spa.
According to a new survey, many beauty professionals feel shy about discussing sustainability, and unable to act in the face of perceived opposition from other owners, colleagues and guests.
In a challenge to see how much water they could save, ten salons lock up their traditional towels and adopt Scrummi disposable towels for one week. The result? They saved 2,500 gallons of water. See who won the challenge.
If you're implementing new environmental sustainability efforts during Earth Month and beyond, make sure to share the developments with your clients. Research has shown both new customers and stylists are attracted to brands that stand with Mother Nature.
John Paul Mitchell Systems (JPMS) has announced a rebranding of its Tea Tree line with new, more sustainable packaging, following its commitment to restoring the ecosystems and communities where the brand operates, respecting human rights, and decarbonizing operations.
