On August 27th, 2020, at 9:30 AM PST, join the PBA (Professional Beauty Association) for an interactive session to discuss the state of salons in California.
Stylists want to leave a lasting impact on their clients but not on the earth. Reducing their carbon footprint means partnering with brands that are also looking to reduce waste, energy and water-use.
The demand for beauty products that are clean, ethically sourced and sustainable has not slowed during our current COVID-19 global crisis. If anything, the need to operate a sustainable business translates into being a more resilient business.
During Sustainability Week (August 24-28), we will profile the latest in recyclable materials, energy-saving resources, waste- reducing strategies, eco-conscious practices, and all things clean and green.
Three sustainably-minded beauty school students have been named recipients of the Sustainable Success scholarship awarded by the Horst M. Rechelbacher Foundation and administered by Beauty Changes Lives.
On September 2nd, at 11 am PST/2 pm EST, the PBA will present the keynote “The Road to Reinvention: How inventive thinking can drive success in turbulent times,” presented by New York Times bestselling author Josh Linkner.
Armed with data and stories of the impact the prolonged closure is having on California salons, a coalition of beauty businesses lobbies the LA Mayor's office, asking for the safe reopening of beauty-based businesses.
Joining forces with Civil Right Attorney and Trial Lawyer Mark Geragos and The Professional Beauty Federation of California, Ted Gibson and Jason Backe make a stand for salon owners by reopening their Los Angeles-based salon before shutdown mandate is lifted.
Since Hurricane Katrina in 2005, the Salon and Spa Relief Fund has come to the aid of salons and salon professionals impacted by natural disaster, but the national scale of the pandemic presented a big hurdle. With an infusion of support from Aveda, the fund has helped 246 salons and growing.
Since the height of the pandemic, the Kao Salon Industry Recovery Initiative has been helping salons by creating special marketing campaigns, allowing members to convert loyalty points to Visa gift cards to pay bills, with special pricing that increases salon profitability and by sending 2,000 Reopening Kits. Find out more.
Learning empathy, flexibility, and how to work with people from different backgrounds and cultures will prepare the students of the barber and beauty to navigate an increasingly multicultural future.
In an effort to help California salons reopen and salons in the rest of North America stay open, ISBN assembles a white paper that arms salon and spa owners with the facts.
VOESH will preview its 2020 Holiday Collection as part of its #VOESHLOVE Virtual Trade Show. Virtual workshops will inspire, educate and prepare salon owners and nail technicians for the future.
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