Artègo USA proudly announced an important new chapter for the professional haircare brand in the United States. Axel Weiss, one of the owners of Artègo Italy has assumed direct control of the brand's U.S. distribution operations together with his son, Marc Weiss.

Artègo has established an international reputation for professional hair color, care, styling, and salon innovation in more than 58 countries worldwide. The previous model of leaving the management of the U.S. market primarily to an independent importer has now ended. Under the new leadership, Artègo USA will operate with a direct, long-term commitment to its salons, distributors, educators, and sales professionals.

Axel and Marc Weiss have created an entirely new distributor and salon strategy designed to strengthen Artègo's position in the professional beauty industry.

The first priority was addressing unauthorized online sellers offering Artègo products outside the brands, professional distribution network. Artègo USA has mad significant progress in cleaning up unauthorized online sales, and the continued protection of salons and authorized distributors is now being actively managed by the company.

The transition has also provided a new professional home for the existing Artègo sales team. As part of the new strategy, sales compensation has been doubled, reflecting Axel and Marc's belief that the company's success must be shared with the people who make it possible.

Artègo USA is actively building a brand new, updated website to support salons, distributors, and sales professionals throughout the country. An exciting feature of the new website is the Artègo Elevate Rewards program coming soon. The rewards program allows for every salon that signs up to receive a $50 introductory bonus to be applied through the new Artègo Elevate Program. Points can be redeemed for free Artègo retail products, accessories, and hair tools from Unseen Realities.

The program offers four straightforward reward levels, with benefits beginning from the salon's first dollar of qualifying purchases:

• Bronze: 5%
• Silver: 10%
• Gold: 15%
• Platinum: 20%

Each level has been designed to be achievable and to reward salons as their partnership with Artègo grows. Complete program details and benefits will be published shortly on the new Artègo USA website once it is live.

Professional education is another major cornerstone of the new Artègo USA strategy. Marlo Steenman will lead the company's Education Department and develop programs that help stylists and salons strengthen their technical knowledge, creativity, and business performance.

Artègo USA believes that a professional brand must provide much more than outstanding products. Salons need accessible education, dependable service, business-building support, and marketing tools that help them grow.

Axel Weiss brings decades of professional beauty industry experience to this new chapter. He was part of the small team that introduced Goldwell to the U.S. market and has dedicated his career to building companies around strong relationships, shared opportunity, and a family-oriented culture.

Artègo USA is now dividing the country into dedicated territories, creating opportunities for qualified distributors to assume responsibility for existing Artègo salon accounts and serve those salons directly.

The company is also welcoming experienced sales professionals who want to discover a more rewarding way to work around enjoyment, respect, opportunity, and genuine partnership.

Sales professionals interested in joining the growing Artègo USA organization will find an open door and a leadership team ready to listen.

Under the leadership of Jenna Rothenstein, the Artègo Marketing Team is developing a new salon-focused website that features modern, high-quality marketing materials and beautiful imagery from the recent Artègo USA photo production in Mallorca, Spain.

As with any major business transaction, some temporary uncertainty can occur in the marketplace. Artègo USA is aware that competitiors may attempt to take advantage of this period by approaching longtime Artègo salons or circulating inaccurate information about the brand's future.

This message from the company's leadership is clear:

Artègo USA is entering an exciting new era: stronger, more focused, and more ambitious than ever, with renewed leadership and a clear commitment to long-term growth in the United States. Whether you are an existing Artègo salon, a distributor, a sales professional, or a salon interested in joining the Artègo family, the Artègo USA team is ready to support you.

For assistance with registration or becoming an Artègo salon, Distributor or Sales Consultant, please call 561-235-8017 or contact Axel Weiss at axel.weiss@aol.com or Marc Weiss at marcaxelweiss@gmail.com via email.