Phorest, a leading software in salon, spa, and clinic management with more than 12,000 customers globally, is proud to announce that it is now a Certified B Corporation. B Corps are companies verified as meeting B Lab Standards for social and environmental performance, transparency, and accountability. With this certification, Phorest joins a global community of businesses leading the movement toward a more inclusive, equitable, and regenerative economy.

Phorest: Born on the Salon Floor

Founded by CEO Ronan Perceval in Dublin, Ireland, in 2003, Phorest has earned recognition as one of the fastest-growing technology companies in the hair and beauty industry. Born on the salon floor, Phorest was bred to help salons, spas, and wellness clinics thrive.

With innovative tools to help businesses manage, market, and grow, as well as mentoring and education, its mission is clear: “More than software, we are on a mission, together with our community, to build a stronger industry,” Perceval says.

Setting a New Benchmark for Salon Technology

To achieve certification, Phorest completed the B Impact Assessment - a rigorous evaluation by B Lab, the independent non-profit behind B Corp Certification, across five areas: Governance, Workers, Community, Environment, and Customers. With an impact score of 89, Phorest performed particularly strongly in the following areas:

A Commitment to the Community

Through the Phorest Forest initiative, Phorest planted 800 trees in 2024 alone, and has purchased 15 acres of forestry in County Longford, Ireland, with aims to positively impact the local ecosystem through planting trees.

In addition, in 2025 Phorest made six-figure charitable donations to more than 20 organizations, and the team completed a total of 712 hours of paid volunteer work. In North America, Phorest has partnered with Hair to Stay, the first and only national nonprofit dedicated to making scalp cooling treatment affordable for cancer patients undergoing chemotherapy. Over the past year, the Phorest community has raised more than $20,000 to support its subsidy program, helping more patients access treatment.

A Mission That Can’t Be Undone

Phorest has formally embedded stakeholder consideration into its legal governing documents through B Corp's 'Mission Lock' - ensuring the company's commitments to its people, community and planet remain protected even through future ownership changes.

This formal recognition is built upon a philosophy lived by Phorest since its founding days: Seirbhís Go Hiontach, also known as ‘wonderful service’ in Irish. Embedded into the day-to-day, it continues to guide how Phorest treats its people, customers, and surrounding communities.

“Since Phorest was founded in 2003, our goal has been to build a business that genuinely supports the salon industry long after we are gone,” says Perceval “Intent is one thing, but formalizing it is another. By embedding this commitment directly into our legal structure, we ensure that our dedication to our clients, our team, and our planet cannot be quietly set aside when things get difficult or short-term industry pressures mount.”

B Corp Curious: A Call to Action for the Industry

Rather than viewing the milestone as a competitive edge, Phorest is championing this achievement as a call to action for the wider salon, spa, and clinic community.

“Becoming a B Corp does not make Phorest exceptional,” noted Perceval. “To be honest, if this remains a differentiator in our industry, we have not done enough. Our genuine hope is that this level of accountability and long-term thinking becomes the norm - the standard we all hold ourselves to across the beauty, wellness, and tech sectors.”

Click here for more information on Phorest’s journey to becoming B Corp certified, visit phorest.com/us/about/bcorp/.

About B Lab:B Lab is transforming the global economy to benefit all people, communities, and the planet. A leader in economic systems change, its global network creates standards, policies, tools, and programs for business, and it certifies companies - known as B Corps - who are leading the way.