This October, HairToStay marks its 10th year of helping cancer patients afford scalp cooling, and in that time they awarded 8,900 subsidies/$6.4 million. They want to invite the industry to participant in their third annual Walk & Plunge at HairtoStay Does the Bay on Sunday, October 18, at Crissy Field in San Francisco.

Scalp cooling isn't just about hair. For many patients, it's about holding onto a piece of themselves--their identity, their privacy, their sense of normalcy--during one of the hardest chapters of their lives. Because of its supporters, HairToStay has never had to turn away an eligible patient.

This year, the organization is expecting to grant another 1,750 subsidies. Every $1,250 raised gives one more person that chance to save their hair.

How You Can Participate

Join HairToStay in San Francisco: Walk to the Golden Gate Bridge and back, then take a celebratory chilly plunge into San Francisco Bay. Register here.

Participate Virtually: Walk, run or plunge where you are and still make an impact.

Create or Join a Team: Invite your salon, company, friends, or family to rally around the cause--it's never been easier to fundraise together.

In the words of one HairToStay recipient: “When I was facing treatment, one of the things that weighed so heavily on me was the thought of losing my hair. It might sound small compared to everything else, but for me, it was tied to my identity, my confidence, and my sense of normalcy. HairToStay gave me the gift of hope in the middle of such a hard season!”--Kourtney