L’Oreal USA, a subsidiary of L’Oreal S.A., announced the acquisition of the operations of Emiliani Enterprises, Inc., a full service, family-owned distributorship headquartered in Union, New Jersey.

The acquisition will provide L’Oreal USA’s professional salon distribution operation, SalonCentric, with coverage in the metropolitan New York area as well as in New Jersey and parts of Connecticut, bringing SalonCentric’s distribution coverage to 48 states. Emiliani enterprises has 15 professional-only stores, approximately 370 employees and is a leading professional products distributor in the region.

“We are very pleased to welcome Emiliani Enterprises to SalonCentric,” says Paul Sharnsky, president of SalonCentric. “They are an icon in the industry. Their commitment to the professional salon industry -and their total focus on stylists—is second to none. Emiliani Enterprises shares SalonCentric’s strong values for providing the best education and quality products, ensuring the success of salon professionals. In addition, they will provide us with needed coverage in the New York metropolitan area.”

Carl Galasso, president and chief operating officer of Emiliani Enterprises  and a 25-year veteran of the company, says, “We’ve built our business and reputation over the years by focusing on one simple strategy: total dedication to serving our salons. We are totally committed to making sure that every one of our customers is satisfied or we are not satisfied. SalonCentric has that same passion so this was a natural step toward taking our business to the next level.”

Emiliani Enterprises was founded in 1954 as a barber supply company by James Emiliani who immigrated to the US from Sicily in 1951. In 1962, his brother Dominic joined the business and Emiliani Enterprises expanded into professional beauty supplies. Since then, three generations of the Emiliani family have contributed to the company’s success.

Emiliani Enterprises is the ninth acquisition for SalonCentric, which also includes Beauty Alliance, CB Sullivan, Columbia Beauty Supply, Maly’s West, Maly’s Midwest, Marshall Salon Services, Idaho Beauty & Barber and Peel’s Salon Services. The acquisition of Emiliani Enterprises is expected to close by the end of this year. Visit saloncentric.com.