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How Movies Motivate Consumers to Morph their Looks
A recent survey shows that 46% of moviegoers are likely to change their appearance based on the movies they see, and hair is the second most likely thing they will change.
by Petya Ivanova
August 26, 2021
2 min to read
Over half of respondents in a recent DentaVox survey admit that what they see in movies shapes their perspective of beauty. And, it looks like they are just a step away from changing their appearance as a result. When it comes to one’s smile, most respondents believe that the models set by movies are very likely to influence women in getting cosmetic dentistry procedures such as teeth whitening, straightening, and even Hollywood smile makeover.
46% of people likely to change their appearance
Just 22% of respondents claim movies have no effect on their decision whether or not to make changes in how they look. While 32% take a neutral position, the rest of the participants find it (very) likely to undertake steps in that direction.
Smile ranked 4th in the things people would change, Hair 2nd
One-quarter of respondents admit they are likely to change their body composition influenced by the movies. Such changes may include getting slimmer, more muscular, etc. Hair and clothes are also a popular choice as things to change. On the other hand, just 11% would go for the smile.
More likely to change smile appearance than treat dental issues
When asked about the things women are more likely to change in their smiles as a result of the influence of movies, most respondents pointed out mostly to cosmetic dentistry fixes. 81% think it is likely for women to whiten their teeth. Similarly, the percentage is high for straighter teeth and even Hollywood smile makeovers. On the other hand, it seems less likely that movies would inspire preventative care such as teeth cleanings, treating tooth decay, or gum disease. While this may be perceived as less related to appearance, untreated tooth decay and gum disease may lead to tooth loss. And, this certainly would not contribute to the ideal smile pictured in the movies.
Smile ranked 4th in the things people would change
One-quarter of respondents admit they are likely to change their body composition influenced by the movies. Such changes may include getting slimmer, more muscular, etc. Hair and clothes are also a popular choice as things to change. On the other hand, just 11% would go for the smile.
About DentaVox: DentaVox is a market research platform that collects opinions through paid surveys on a variety of oral health topics. It guarantees legit market statistics due to its anti-manipulation mechanisms and a growing number of respondents with blockchain-verified identities and varied demographics. Used by 100K+ respondents who have answered over 110+ million questions, DentaVox is well-positioned as a trustworthy source for up-to-date dental market statistics, widely used by dental professionals, suppliers, media, students, and researchers.
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