
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
Chances are you are seeing quite a few color corrections in the salon as clients return after the shutdown. According to a new study by Garnier, 33% of American women admitted they colored their hair during quarantine. This study reveals why.


According to a new research study from Garnier, the average American woman feels she's aged almost four years over the course of 2020.
A survey of 2,000 women found 65% believe they've aged more during 2020 than in a normal--due to stress from the pandemic. In fact, 52% of respondents believe they've gone gray faster during quarantine than they would have otherwise. Results revealed 42% found new gray hairs duing quarantine, and of those, 46% said they found their first gray hair while stuck at home due to the COVID-19 pandemic.
Commissionined by Garnier hair color and conducted by One Poll, the survey delvd into women's hair color during the pandemic, looking past gray hair to see what style change these consumers made in 2020.
The survey found a third of women surveyed (33%) dyed their hair at home during the pandemic--of those 85% said it wa an effort to cover up their grays. But that's not the only reason they dyed their hair--many did so because they wanted to make a change with their hair (44%) or because they were bored and looking for something to do (32%).

Eighty percent also said they dyed their hair themselves, without any help from others. When learning to dye their hair, respondents most commonly turned to the internet and social media. Instagram was a top choice for respondents (30%), followed by Twitter (30%) or another website online 929%0.
"Even though nost of us have swapped in-person meetings with virtual video chats, our hair is still one of the first things other people notice about us, which can make trying at-home hair color for the first time an intimidating experience," said Patty Slattery, assistant VP of technical training and education at Garnier.
Twenty-eight percent of those who dyed their hair during quarantine said they thought it was a good change to dye their hair since they weren't going to work or to the office any time soon. And, some took advantage of this time at home to try a color they might not have otherwise (37%).
Results also found 555 of those who dyed their hair at home during quarantinge decided to try a bold color for the first time--and 31% said they're "very likely" to turn to a bold color again next year.
For those who dyed their hair during the quarantine, 35% said it was their first time dying their hair at home.
What inspired respondents to first dye their hair at home during quarantine?
53% said it was because their roots were showing
46% said their previous haircolor was fading
44% wanted to make a change
40% said their salon was closed and their hair needed upkeep
32% said they were bored and were looing for something to do

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.
At Premiere Orlando 2026, SALON TODAY catches up with Easihair Pro's Angela Gilmore, who talks about why stylists lose clients who are suffering from thinning hair and hair loss, and how their new Hairlosophy line can help.

Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.

In this rare essay, the president of a haircare brand takes us behind-the-scenes into a world we never see when we pick up a product off the shelves--the arduous, thought-probing, second-guessing journey of rebranding a legacy product line. Not only is her reflection fascinating, but it is also incredibly useful for any salon owner or manufacturer contemplating their own brand.

Twenty lucky winners will be selected July 30th, and each will be able to choose from three different service tray models.

Motivated by loved ones who have battled cancer, Phorest's Barry Quinn and two friends will embark on a three-day trek to the summit of the highest peak in North Africa in September, raising money for HairToStay. Find out how you can help them.

The company's Back to Business Sweepstakes is a direct investment in the stylists and salon owners who are building something that lasts.

Owners start to worry when a month's sales come up short compared to the same period last year, but that may have more to do with the days in the month than with an actual decline. The KIM Report's Alain Audet points to May 2026 as a prime example.