Technology

THE EDUCATION

Virtual learning in 2016 is much more than a how-to video on YouTube. It’s interactive, fun, effective, and it’s better at preparing new talent to hit your floors.  

The Tech Forecast

In a constantly shifting technological landscape, these industry leaders are alert to new innovations in their market. We asked them: “What future technology do you have your eye on, and how will it shape the client experience?”

Enter Rosy Awards Scholarship Program - For Future Professionals!

Rosy Salon Software has announced Rosy Rewards – a $10,000 annual scholarship fund offered exclusively for future salon professionals.This program is designed to give cosmetology students throughout North America an opportunity to further ...

This Mirror Takes a Selfie FOR YOU! Stylists - Your Clients Will Love This!

Let's face it - people love taking selfies.Now there's a new piece of technology you can implement in your salon that makes the whole "selfie" experience easier for you, and your client.Selfie Mirror, a smart mirror that allows ...

SALON TODAY RECOMMENDS: 5 Articles on Amping Up Growth During Off-Seasons

Instead of allowing your salon to slip into the summer slump, execute these strategies to encourage stylists, bring in clients and grow your profits. Here we've highlighted five Aveda Means Business articles that describe methods salon owners have employed to improve culture and inspire growth. Scroll through for best practices and tips on building a mission statement, offering new services, networking with other salon owners and more.

Sponsored by Aveda Means Business

The Latest in Salon Software Technology from the Premiere Orlando Show

From client-based apps to amped-up marketing features and upgraded online appointment programs, today’s salon and spa software manufacturers are helping beauty business run smoother, while improving the experience for their clients. At the ...

Celebrating Stylist Appreciation Day

Shortcuts Software has paid more than lip service to hairstylists this year for Stylist Appreciation Day on 30 April; the company has created a video about the joys of working in the world’s most beautiful industry."We wanted to ...

PERISCOPE DEMO of STX Beacon Mobile-Friendly Salon Software

At America's Beauty Show in Chicago, we interviewed STX Software President Jeff Mason on how the STX Beacon mobile-friendly cloud software functions on any device and any browser. Bonus: all the marketing is built in—set up custom ...

Instant Access for Clients with Shortcuts mySALONapp

Branded client apps are no longer just for the large-scale salons, thanks to the new mySALONapp just released by Shortcuts Software.Salons of all sizes using Shortcuts can now run their own customizable mobile apps, available for their clients ...

Keep 'Em Talking to Stop 'Em Walking

The Shortcuts Software team spent 2015 hitting the streets and asking clients the hard questions to uncover that it takes more than just love to make stylist-client relationships last.As part of its Cheating Client series, the Shortcuts Software ...

2016 Salon Today 200: Technology

In today’s successful salon and spa, technology plays a critical role from appointment booking to employee management to marketing. These ST200 honorees prove they are early to adapt the latest technology to propel their growth.AVANT SALON ...

Total Makeover Winner Estelle Bouras Takes First Big Step with Strategies' Incubator

As the winner of Salon Today 2015 Total Salon Makeover, Estelle Bouras, owner of the Jon Kailey Salon in Wilmette, Illinois, is the recipient of prize valued at more than $30,000. The prize package includes a full retail collection, fully ...

Boys and their Toys

The way to a man’s heart—and ultimately his hair—is through his smartphone. Salon owners sound off on how to leverage today’s mobile technology to grow your male client base. Men love their gadgets. So could the ...

Virtual Network Computing at Charles Penzone

With a six-location operation headquartered in Powell, Ohio, Charles Penzone Salons depends on VNC Viewer to minimize problem-solving downtime when computer issues arise. This virtual network computing (VNC) technology allows Penzone’s IT ...

The New Tools of the Trade

Move over shears, blowdryers and color brushes! Technology is arming stylists and owners with a whole array of tools—from Apple watches to selfie stations to management apps to build a stronger salon business.For Salon Today's ...

How to Use Your Website to Boost Email Marketing

To make the most of your e-marketing you need subscribers – the more the merrier. In the final part of a three-blog series on ways to boost your database, Paul Tate of Shortcuts outlines the wonders of the website as a way to increase the ...

Tech Talk

Technology can come in the form of better management tools for salon owners, more efficient means of communicating with a client or the newest social platform for sharing what’s new. This month we ask industry leaders to tell us: ...