Technology

Atelier Leverages Management Apps for Improved Salon Communication

With two locations and 50 employees, one of Karie Bennett’s biggest challenges is communicating announcements to her staff.The owner of Atelier Salon and Studio in San Jose, California, regularly needs to let her staff know about new ...

Teddie Kossof's E-Store Grows Retail Sales, Solidifies Loyalty

In business for more than 40 years, Teddie Kossof Salon in Northfield, Illinois—or “Teddie’s” as their clients call them—seeks to be a “one-stop-shop” for their clients, more than 2,000 of whom are ...

How the Apple Watch is Helping Management at Nuovo Salon Group

Terry McKee is a self-professed techie. A few months before the Apple Watch debuted, McKee, who with James Amato owns Nuovo Salon Group in the Sarasota, Florida, region, gave himself a lecture. “I said, ‘Terry, you’re going to ...

The Deskless Salon Shapes the Client Experience

A few years ago, Lavish Salon owner Kristi Brehm took radical action when she eliminated her front desk entirely. The Webster, Texas-based owner found herself frustrated with the lack of interaction between her clients and front desk staff, but ...

Technology on the Horizon--How Will it Impact Your Salon?

In the July 2015, Salon Today is taking a close look at how some of the latest technologies--Apple Watches, selfie stations, and deskless reception areas--are shaping salon business and the client experience. To be prepared for the future though, salon owners should also have their finger on the pulse of developing technologies assessing how they may shape the future.

Bii Natural Salon's SEO Marketing Plan Fuels Growth

Bii Natural Salon in West Dundee, Illinois, ensures their business remains a top-ranked online search result by incorporating an SEO marketing plan into their content strategy. Bii’s beauty blog, updated bi-weekly at a minimum, uses Google ...

Selfie Statistics

Think selfies are a passing fad? Well, consider some of these fun facts about selfies, and you might start thinking about how leveraging this behavior might boost your own beauty business:According to Phandroid.com, approximately 93 million ...

Cheeky Strut's Selfie Station Ignites Salon Marketing

Nearly seven years ago, Kaite Lyn Christoffersen launched her sassy little salon concept in Grand Rapids, Michigan. Cheeky Strut is quirky, yet feminine, just the way Christoffersen wants clients to feel when they leave the salon. “Cheeky ...

Is Your Business a VHS or a Netflix?

Recently, I was watching a classic episode of Frasier, which first aired in 1995-1996, on Netflix. In it, Frasier was in a video store looking for a specific movie. Long story short, just as he was asking if the movie was in stock, a lady grabbed the movie. Yes, there was only one copy, of one movie, in one video store. It hit me. Wow, how far we have come. Or have we?

Looking Back, Looking Forward

To see how far you’ve come, sometimes it’s necessary to look back and study your history. As we were putting the finishing touches on this year’s annual technology issue, I decided it would be a good personal exercise to dive into the SALON TODAY archives and look at our first technology issue.

2015 Software and Technology Guide

Technology in the salon is no longer only a tool for managing day-to-day activities more smoothly—it is essential to seeing your business succeed and grow. From marketing to inventory, client retention and employee satisfaction, technology ...

Put Your Business on Loop HR Software

Loop HR, a 24-hour, cloud based, on-line salon management HR facility that enables management and staff to share valuable information and maximize employee performance, was founded by Ian Egerton to provide affordable business support services ...

VIDEO: Why Clients Review Your Salon

Ever had a client who left your salon blissfully happy after her fabulous service, or so it seemed at the time, only to go online a few days later and trash your business?You are not alone. Recently, Shortcuts Software's camera crew ...

Sponsored by Shortcuts Software USA

STX Software Releases Cloud-based Platform

Jeff Mason, president of STX Software, LLC, recently announced the release of the company’s much-anticipated cloud-based management and marketing platform. Named STX Beacon, the new platform is anchored by SalesForce, known in software and ...

Salon Today Tours New Salon Software Features at ISSE

At the International Salon Spa Expo (ISSE) in Long Beach, California, SALON TODAY took a spin around the show floor to see what was new with most of the salon software vendors that were exhibiting. Tag along with us and see what programs are ...

Bamboo Salon Starts Metamorphosis

As Salon Today’s first Total Salon Makeover winner, Bamboo Salon in Staten Island, New York, recently took its first steps to grow its business to the next level. Meeting with representatives from Keratin Complex, STX and Takara Belmont, ...

2015 Salon Today 200: Technology

While salon and spa technology plays an important role in every aspect of the business, including  appointment booking, management, marketing, customer service and even the actual services, keeping on top of the latest advancements is a ...