Creating Demand
When New York’s Scott J Salons and Spas adopt an automated marketing program, the company realizes a big boost to the bottom line.
by Stacey Soble
Marlo Beauty Supply and Schedulicity Enter Partnership
Schedulicity and Marlo Beauty Supply have announced a strategic partnership together. This union will enable the beauty supply company to offer its over 50,000 salon professionals an efficient digital method to book appointments and order supplies.
Creating Demand for Your Salon
As a successful salon owner, Scott Buchanan knew about marketing strategies that boost business, such as appointment confirmations, online surveying of clients, referral programs, and customized promotions to the salon’s database. As a busy owner of three New York-based salons, he and his staff had a difficult time finding time to manage all those mundane efforts. In November 2010, Buchanan adopted DemandForce, an integrated marketing and communication platform that automated all those efforts. Now, a year later, he credits DemandForce with generating an additional $64,000 of revenue over the past 12 months.
by Stacey Soble
Schedulicity Wins DEMOgod Award at DEMO Fall 2011
Schedulicity, a company who handles online appointment scheduling for small businesses, accepted the prestigious DEMOgod Award at DEMO Fall 2011 for its presentation launching Pop-Up Offers.
Geolocation and Your Business
If you doubt this is an important trend, perhaps because you think geolocation is a bit too Big Brotherish, just remember that it doesn’t matter what you think, only what your clients are doing.
10 Technologies Transforming Salon Business
Technology is changing everything about the way you interact with your clients, from how you attract them to how you reward them to their individualized experience in your salon. SALON TODAY digs deep, showing you how early-adopting salons are embracing the latest technology for an improved salon/client relationship.
10 Technologies: QR Codes
If you’re wondering about those bizarre two-dimensional barcode boxes you’re starting to see in magazines, they’re called QR (Quick Response) codes, and they can be your ticket to delivering information to the most tech-savvy of your clients.
10 Technologies: Geo-location Programs
One of the newest trends in the social media and marketing arena is the use of geo-location software to connect consumers to the businesses they patronize.
10 Technologies: Appointment-Filling Programs
Even in this climate of constant change and innovation, there are two things we know about today’s consumers: they want real-time information, and they’re relying more and more on their phones. Additionally, a segment of the market does not plan ahead.
10 Technologies: Automated Loyalty Programs
Airlines, grocery stores, bookstores, pharmacies, restaurants and retailers—today, it seems every business has a loyalty program with an identifying member card.
2011 Salon Software Guide
When it comes to managing your salon, your software is your most valuable business partner. This brief guide introduces you to the business management software players in the professional beauty industry.
Industry Technology Experts Weigh In On Increasing Profitability
We tapped some the industry’s leading technology experts to ask: How does your technology help salons increase profitability?
The Salon Industry Business Artist (Book Review)
Eric Mokotoff has created an explosion of ideas and provided the tools to challenge our salon industry to grow beyond mediocracy. By focusing on the client, owners and stylists become one team, striving for the excellence of the experience and finished outcome. He challenges us to drive forward with our passion and use education to grow.
One Salon's Killer App
by Stacey Soble
Love Letters
by Stacey Soble
Love Story
Ask a roomful of salon owners, who their right-hand man (or woman) is and many will cite their managers or their lead stylist. But if they really think about who is responsible for managing all the details of their business, measuring their ...
by Stacey Soble
2010 Salon Software Guide: Shortcuts Salon & Spa Software
When it comes to running an efficient, productive and profitable business, salon software is your most critical tool. This brief guide introduces you to the software players in the professional beauty industry.