The 12 Days of ST200: Announcing Technology Honorees
A first look at the 2013 SALON TODAY honorees in the category of technology.
by Stacey Soble
Tips For Building your Salon Facebook Network
Growing your Facebook fans may seem like a daunting task. You can create easily create an engaging Facebook page, with beautiful photos and content, but unless you know how to best promote it, your fans may never find you! Here at Style Sync, we often remind our clients that social media is not a popularity contest, but in the same regard, it’s important to have a valuable audience to talk to on your Facebook page.
by Kelly Ehlers
StyleSync.me
We help salon and spa owners by providing a turnkey social media solution!
Schwarzkopf Professional USA Launches New Website
Schwarzkopf Professional USA recently launched a revamped, updated website.
by Anne Moratto
Digital Marketing
Website, mobile marketing, social media, e-mail newsletter and blogs.
2012 Software Guide
When it comes to managing your salon, technology is your most valuable business partner. This 2012 Software Guide introduces you the business management software players in the professional beauty industry, as well as a number of other companies that help you navigate today’s latest technologies to better your salon business.
The Stylist's Champion: Harry D. Wood
After a successful 20-year styling career and several leadership roles at the Van Michael Salon in Atlanta, Georgia, Harry D. Wood felt that developing an educational program that helped stylists excel at their careers and enhance their income was his next entrepreneurial progression.
Hairdressed.com, Portal for Beauty Success
Offering a powerful suite of online tools for beauty professionals, Hairdressed.com is a new website that is helping stylists/colorists and spa technicians promote themselves online and manage their clients and appointments more efficiently.
Vblogging: How It Works For Esoterica Salon
An Interview with Ale Bonilla (aka "The Hair Ninja") about successfully using vblogs to promote your salon business. Including tips and tricks to fresh organic content.
by Kelly Ehlers
Vblogging 101 –What is it, and how do I start?
Social media expert Kelly Ehlers discusses how Vblogs (social media lingo for "video blogs") take your behind-the-scenes content and digitalize it, personalizing your salon for your customers. It is video content that you create to tell a story about your brand to the masses…and the best part, it’s easy and very cost effective!
by Kelly Ehlers
Social Media For Your Salon: It’s Not A Popularity Contest
One of the most common misconceptions surrounding social media for business is that it’s a popularity contest.
by Kelly Ehlers
On Your Mark. Get Set. Foursquare!
With over 10 million users on foursquare, this social media platform is a hard one to ignore…In fact, it’s one of my favorite free applications for salon to utilize, acting as a digital loyalty program in today’s mobile-driven society.
by Kelly Ehlers
Accounting Tool for Small Business Salon Stylists
SALON TODAY talked to David Manske, Midwest Software Engineer for Salon Suite Accounting. Recently Manske, build a straight-forward accounting tool for small business salon stylists. With the help from his mother, a salon stylist, the initial product started as a simple excel spreadsheet and evolved to what it is today.
Foursquare Helps Redefine Salon Loyalty Programs
It’s no secret that acquiring new clients costs far more than retaining existing ones…and with that, it’s time to share some important insight on the social platform that’s redefining traditional loyalty programs within salons. Meet foursquare, the location-based application that’s taking the mobile world by storm.
by Kelly Ehlers
The Dos and Don'ts of Online Booking
Online booking can be a big pressure relief to your front desk, but some owners are still hesitant to test those waters. MINDBODY's Meg McCall eases those fears with these great Dos and Don'ts about online booking.
by Meg McCall
Top Shelf: "Shortcuts" by Diana Schmidtke
Stylist Chad Austin reviews Diana Schmidtke's "Shortcuts," a book about breaking into beauty within the fashion and entertainment industry.
by Stacey Soble
Need a New Salon Website?
Does your salon not have a website? Or is your salon website outdated? Choose from industry-specific templates for over 200 business types—including your salon with 1&1 Internet MyWebsite. Now the product comes with two new features: the ability for your website to be displayed on a Smartphone and a new social media interface that connects your business website with Facebook and Twitter.