John Harms on Mobile Devices in the Salon and Spa
As part of Salon Today’s annual Technology issue, we tap industry leaders for insight into how new systems are changing the ways in which the business of beauty is conducted.
Paul Pagliaro on Mobile Devices in the Salon and Spa
As part of Salon Today’s annual Technology issue, we tap industry leaders for insight into how new systems are changing the ways in which the business of beauty is conducted.
How to Handle a Bad Online Review
Shortcuts' Paul Tate offers some excellent tips for handling a bad online review.
by Paul Tate
Technology-Infused Leadership
At the 2013 ISBN conference in San Antonio, Andrew Ranson challenged multi-unit salon owners to get to know technology well enough to lead their companies strategically.
by Stacey Soble
Managing Online Reviews
Prospective clients are relying more and more on online reviews when researching and selecting their next salon, so Shortcuts' Paul Tate takes a look at all the review sites.
by Paul Tate
Be Where Your Retail Is
Shortcuts' Paul Tate shows you how to incorporate tablets in your salon to bridge the mental gap between the service and the retail opportunity, resulting in higher retail sales.
by Paul Tate
Eradicate Your Slow Days
Got a time of the week that's a little slower than you like? Group 3 Marketing's Bart Foreman shows you how to fill your book during your slow days.
by Bart Foreman
Tech Talk with SALON TODAY
At America's Beauty Show, I ventured away from the loud runway and the busy vendors and sought out the knowledge at the technology booths to find out what's new and next in the world of salon and spa technology.
by Stacey Soble
CosmoProf Taps Schedulicity as Preferred Scheduling Partner
CosmoProf, a division of Beauty Systems Group, LLC and leading provider of professional-only salon products and support, recently announced an exclusive partnership with Schedulicity, which deals with online appointment scheduling for small businesses.
Make the Move to Mobile and Keep Everyone Happy
Shortcuts' CEO Paul Tate shows you how to make your front desk team more focused on the clients in your salon by embracing new services available through mobile phones.
by Paul Tate
The 2013 SALON TODAY 200: Technology
Profiling the 2013 SALON TODAY 200 honorees in the category of Technology.
by Stacey Soble
Personal Service Using Tablets at the Chair
Shortcuts CEO Paul Tate takes a look at how the tablet will change the chairside consultation and strengthen the relationship between the stylist and the client.
by Paul Tate
Facebook Your Way to Success
One in every 13 people worldwide are active Facebook users, according to onlineschools.org. That’s 500,000,000 people who regularly rely on social media. These interactions based on profiles users create, allow you to find old friends, update your “status,” write on friends’ “walls” and more. A Facebook profile is a peephole into your life that others around you can view. Read about why you should consider creating two separate Facebooks, and get tips and tricks of what you can do to boost your portfolio with the help of the one and only--Facebook.
Online For The Holidays: Foursquare Check-In For Charity
In honor of the season social media expert, Kelly Ehlers, has been giving away ideas to implement on your salon’s social networks. In this final installment learn how to use Foursquare to give back to your community.
by Kelly Ehlers
Online For the Holiday: Share DIY Ideas Using Pinterest
In honor of the season social media expert, Kelly Ehlers, is giving away three simple promotional ideas to implement this month on your salon’s social networks. This, the second installment, details a Pinterest couponing campaign.
by Kelly Ehlers
Online For the Holiday: Creating A Facebook Pop-Up Party
In honor of the season social media expert, Kelly Ehlers, is giving away three simple promotional ideas to implement this month on your salon’s social networks. In this, the second installment of the series, she details a promotion Ehlers has dubbed the "Facebook Pop-Up Party."
by Kelly Ehlers
Home (and Online) For The Holidays
In honor of the season social media expert, Kelly Ehlers, will be giving three simple promotional ideas to implement this month on your salon’s social networks. The most exciting part of these ideas is that they only require a small amount of customization to make them your own!
by Kelly Ehlers