Salon Management
10 Money-Making Tips to Make Instagram Your Side Hustle
Are beauty pros really making money on Instagram? Yes, yes and YES. Get the inside scoop and learn the top ten tips on what you have to do to make the platform work for you.
New Survey Claims 45% of Owners Have Considered Closing their Salon
A new survey of 1,000 owners by Phorest Salon Software discovers that almost half have considered giving up their dream of salon ownership--then the survey explores the reasons these owners are feeling so overwhelmed.
WEBINAR - 5 Technology Tools Fueling Salon Success
To help you prepare your strongest technology toolbox, this webinar invited five successful salon owners to share and discuss their favorite tools to grow their businesses in a challenging, ever-changing landscape.
Sponsored by Envision
5 Ways to Turn Editorial Hair into Everyday Salon Dollars
Ammon Carver, Chief Artistic Director for Ulta Beauty, paired with Cosmetologists Chicago to teach stylists how photo-shoot-ready hair can change the salon space.
by Mary Kaleta
Extending Your Services: Modern's Guide to Hair Extensions
Looking to extend your services? Find out everything you need to know about adding extensions to your business.
Sponsored by Modern Salon
Modern Salon's Guide to Balayage
This ebook provides an in-depth look at the Balayage technique, from how to introduce it to clients and how to charge for it, to tips and specific how-tos.
Sponsored by Modern Salon
How to Handle Sticky Situations
Rude client? We got you. This guide will walk you through how to handle tough situations without sacrificing your customer service.
Sponsored by NAILS Magazine
Profiles in Leadership: Lisa Houser Almost was an Auto Mechanic
She believes in owning up to her mistakes and making them right; sharing her goals with her universe to keep herself accountable, and encouraging her team to give back to the community. Meet Lisa Houser, owner of Utopia Salon and Day Spa in Vancouver, Washington, and discover why if didn't own a salon, she'd want to be a store greeter.
by Stacey Soble
Send Out Some Mystery Shoppers
Do you really understand what the client experience is like in your salon? Marketing Expert Zane Hagy suggests there's a simple way to find out by sending out mystery shoppers, and it's simpler than you might think.
by Zane Hagy
The Ultimate Influencer: Candy Shaw's Ode to her Friend Martin Parsons
After the announcement of Martin Parson's passing, Candy Shaw, owner of Jamison Shaw Hairdressers and Sunlights Balyage, shares her personal experiences with the famed updo artist.
5 Budgeting-Related Activities that Lead to Profitability
By studying the 2 to 10 research, Qnity's Tom Kuhn determines the five budgeting-related activities the most profitable salons do, then shares his tips to get you started.
by Stacey Soble
Salon Success Summit Planned for November 11-17
BEaUty Inside and Out's Bonnie Bonadeo organizes a complimentary online summit designed to propel owners and stylists toward success.
by Stacey Soble
2 to 10's Emerging Leaders Take On the Recruitment Crisis
In the 4th annual 2 to 10 Emerging Leaders Competition, two teams of young leaders present innovative ideas for recruiting and retaining future talent.
by Stacey Soble
6 Ideas for Making Holidays in the Salon a Merry Success
It's never too early to start planning for a busy, profitable holiday season. Follow these strategies for moving into a wonderful 2020.
by Anne Moratto
WEBINAR - How to Run a Profitable & Sustainable Hair Color Business
On November 4th at 11:00 AM PT/2:00 PM ET, Salon Today Editor in Chief Stacey Soble will lead a discussion between two industry experts exploring how salon professionals can run a more efficient salon by cutting back on waste, pricing services appropriately, keeping it simple, and making it easy for teams to charge fairly so that businesses turn a consistent and reliable profit.
Sponsored by Vish
How to Make Your Salon a Judgement-Free Zone
By opening their hearts and minds, owners are creating cultures that embrace diversity. They're creating safe spaces that welcome transgender clients, building private rooms that protect a religious client's need for modesty, and hiring team members that can speak the languages reflected in their clientele. In turn, they're discovering their judgement-free attitude is a solid business strategy.
by Anne Moratto
Herd Those Cats (Or, Collect Those Social Media Logins)
Sometimes the best advice is something you already know. Marketing expert Zane Hagy drops in a valuable reminder of the importance of saving and storing your social media passwords.
by Zane Hagy