Salon Management
An Ad Campaign That Sticks
With colorful stickers featuring a heart, a lightening bolt and a star, these ads from Taglio Salon, in Phoenix, are designed to be risqué bikini waxing templates—and they are as visually attractive as they are unique.
What Your Employees are Afraid to Tell You
The usual talk among leaders is about needed conversations with employees regarding behavior and performance issues. And for those conversations that are guaranteed to raise your blood pressure, there are some fine books available, such as "Fierce Conversations" and "Crucial Conversations" to help you through. But what happens when employees need to tell you about issues with your behavior and performance as their leader?
by Neil Ducoff
Create the Ultimate Consumer Location
Indicators from various sources show that the economy has reached bottom, and finally is showing signs of incremental growth. While there is never a bad time to work on your business, there's no doubt there's never been a better time to reflect on your vision.
Marketing You
The majority of your salon guests walk out of your salon without receiving a product recommendation. And, a majority of salon guests never or rarely buy products from a salon. Here are my top marketing tips for changing that situation, and establishing your salon as a retail center.
by Bart Foreman
What's on your Compromise List?
Every leader has one. It's that list of leadership projects, tasks and responsibilities that you prefer to avoid, ignore or bestow with your highest level of procrastination. It is truly amazing how you can find a zillion low-level things to do rather than tackle your compromise list and check off a few items.
by Neil Ducoff
The Carrot, the Egg or the Coffee?
The national economic downturn and resulting credit crunch has undoubtedly had an impact on the professional beauty industry. It has affected most salon owners with a decline of their salon business and profits. Other salon owners, who’ve viewed this as an opportunity, have been impacted in a positive way.
BangZ Salon: A Former Masonic Temple
Just one look at the building that houses BangZ Salon and Wellness Spa in Montclair, New Jersey, and you wouldn’t be surprised to learn it served as a Masonic Temple for more than a century. With its original arches still intact, refurbished stained-glass windows and eight of the original church pews (now covered in faux-ostrich leather), owners Richard Cronk and Dominick Sansevero had the goal of maintaining the original architecture as much as possible.
The New SALON TODAY 200
The new SALON TODAY 200 moves beyond growth to honor best business practices.
Setting the Stage
Michael Baker believes a stylist’s station is the 5’x5’ stage on which they perform in front of an audience—the guest. With that in mind, the creative director for Neill Corporation developed an interactive jump drive containing a video presentation to help hairdressers focus on giving a great performance.
The Go Giver (book review)
Reviewed by Mary Swank, co-owner of Simply Swank
How to Assist Madoff's Victims
Located in Chester, New Jersey, Frank Anthony Salon and Spa (frankanthony.com) clients have been hit where it hurts by Bernie Madoff, AIG and Wall Street losses. To help out clients during a tough economy and keep staff members busy and cash flowing, owner Frank Warner launched two new marketing programs this spring—Interview Cuts and Color and the Frank Anthony Stimulus Package.
Laptops and WiFi for salon clients
For many clients, the internet is a lifeline to their professional and personal lives.
Service Spotlight: Regenerating Thairapy Treatment
Service Spotlight: Regenerating Thairapy Treatment
PBA’s Business of Beauty Study is a Retail Mythbuster
Cosmoprof Symposium 2009 kicked off early Sunday morning by digging deep into the research revealed by the landmark Business of Beauty study. To pique the interest of owners, Presenter Neil Stern demonstrated how an overall 3 percent increase in retail sales would mean an additional $30,000 in revenue and $15,000 in incremental profits to a salon.
by Stacey Soble
Software Case Studies
Various salon industry professionals talk about the business and the impact of software.
Top Tip: Hire Slow, Fire Fast
People interview well. They are bringing their A game and intend to deliver a great performance. So you see the best. To slow down the hiring process we have a three part interview cycle where they interview with me last.
Ooops! Marketing Mishaps
Rolling out a new marketing initiative is like rolling the dice. Sometimes the idea pays out big, sometimes it falls short. We want to know about those marketing programs that have missed the mark. What was the original idea? What results did you expect? What actually happened? How would you change it if you had it to do over?
by Stacey Soble