Salon Management
The Consumer of the Future
Eurisko's Leon Alexander is back with a blog that gives you a glimpse at the salon and the salon consumer of the future. Learn how you'll soon be educating, entertaining and sharing experiences with your clients....
Keep the Momentum Strong
As winter continues in Maine, Akari's Allan Labos pens some idea for keeping the momentum strong for staff, spirits and sales in those dreary months. Flag these great ideas and keep them even as you plan for next year!
by Allan Labos
Be Where Your Retail Is
Shortcuts' Paul Tate shows you how to incorporate tablets in your salon to bridge the mental gap between the service and the retail opportunity, resulting in higher retail sales.
by Paul Tate
Hitting the Target
WELLA’S PETE CASTELLANOS GIVES OWNERS IMPORTANT BUSINESS-BUILDING TARGETS AND SHOWS THEM EXACTLY HOW HIGH TO AIM.
Silver Linings Walkouts
WATCHING MILLIONS OF DOLLARS IN REVENUE WALK OUT THE SALON DOOR WHEN MULTIPLE STYLISTS RESIGN CAN BE THE FIRST STEP TOWARD A FAILED BUSINESS. BUT FOR THESE THREE OWNERS, IT WAS THE MOTIVATION TO STRENGTHEN THEIR LEADERSHIP, OPERATIONS, CULTURE AND TALENT DEVELOPMENT.
The Head and Heart of Leaders
IN PREPARATION FOR THE FIRST 2 TO 10 LEADERSHIP CONFERENCE, TOM KUHN EXPLORES WHAT QUALITIES CREATE A LEADER.
Build a Client Magnet
FRANK GAMBUZZA AND SCOTT MISSAD DEMONSTRATE A SIMPLE PROGRAM FOR TURNING LOYAL GUESTS INTO VALUABLE AMBASSADORS FOR YOUR BRAND.
Fresh Ideas for Boosting Revenue
AS A SALON OWNER, IT’S NATURAL TO SEE YOURSELF AS THE ONE PERSON WHO MUST COME UP WITH NEW BUSINESS-BUILDING STRATEGIES. BUT IT’S IMPORTANT TO RECOGNIZE THAT INSPIRING IDEAS ALSO CAN COME FROM YOUR STAFF AND YOUR OUTSIDE PARTNERS. THIS MONTH, WE INVITED LEADERS TO SHARE STRATEGIES THAT KICK-START SALES
Updating a Brand
WHEN THE CELL PHONE STORE closed in the outdoor, mixed-use lifestyle center in San Jose, California, where Kane Bennett’s Atelier Salon and Spa and Atelier Studio are located, she recognized an opportunity to expand the smaller salon and initiate her plans to update her brand
The Eco Edge
AS EDUCATED CONSUMERS CONTINUE TO SEEK GREEN-CONSCIENCE SERVICES AND PRODUCTS, SALONS THAT PROVIDE ALTERNATIVES ARE CARVING OUT A MARKET ADVANTAGE.
by Anne Moratto
Industry Visionary Rick Goldberg Passes
THE PROFESSIONAL SALON INDUSTRY lost one of its most energetic pioneers when Rick Goldberg passed away this March. Throughout his professional career, Goldberg worked on product development, sales and marketing for a number of professional brands, including Aveda, KMS California, L’Oréal Professionnel, and TIGI.
Mini Services
To make clients feel pampered and appreciated, Satori Salon in Ithaca, New York, offers complimentary mini services to clients when staff members have time surrounding their appointments.
April Musts
SPRING TIME IS OFTEN associated with spring cleaning, and in the salon and spa that means anything from de-cluttering the backroom inventory to downsizing to rearranging retail. Don’t forget though, part of keeping your salon and spa ship-shape is knowing and understanding all of your state board regulations and being prepared—anytime—for an impromptu inspection.
Alter Your Perspective
MY HUSBAND JON IS something of a tech gadget nut. He’s a little famous at my daughter’s high school for being the dad who flew the drone with the camera over the crowd at the school’s 24-Hour Relay last year and gave everyone a sky-cam view
by Stacey Soble
Profitability Project: Build a Client Magnet
Frank Gambuzza and Scott Missad show you a simple program for turning your loyal guests into valuable ambassadors for your brand.
Build a Better Team
As part of his blog series on branding, Akari's Allan Labos talks about the importance of a great team and offers you 10 steps on building a powerful one.
by Allan Labos
The Chair/Suite Rental Phenomenon
As the salon suite rental operations are popping up in towns across the country, independent salon owners are shocked when a percentage of their staff migrates to what they perceive is a more lucrative lifestyle. SALON TODAY checked in with Cyrus Bulsara, president of Professional Consultants and Resources, a leading salon industry strategic consultants and data source, to find out more about this trend.