The Changing Color Landscape
Luxury home hair color lines, customized DIY color, and haircolor websites—David Adams and Virginia Meyer, the founders of Red Chocolate discuss your new color competition and how you can customize your services for a can't-beat experience.
by Stacey Soble
Stacey Soble with Reuben Carranza
In this exclusive podcast, Reuben Carranza, CEO of P&G Salon Professional, discusses the latest science in thinning hair issues and how to initiate that delicate conversation with clients in your salon.
Handling the Thinning Hair Conversation
P&G's Reuben Carranza discusses the newest science related to thinning hair issues and how stylists can handle this delicate conversation with their clients.
by Stacey Soble
The Braid Bar
Following the service-on-demand trend, a California salon launches a successful braid bar.
Graft Extensions
“Hair extensions aren’t just for long hair, they are also for the client who desires fuller or volumized hair.” says owner and Simplicity educator Jessica Chaney. “The hair graft extension, which is designed for the client who wants her short or medium length hair fuller, costs $30 for each piece.
Leading Lady
In this one-on-one interview, Hollywood’s favorite male grooming expert Diana Schmidtke offers the behind-the-scenes look at her job styling on the set; details her newest adventure with John Paul Mitchell Systems’ Mitch, and tells you what your male clients really think.
Enter the 2012 Salon Today 200
The competition that was built on salon growth now stretches beyond it to examine all the best management practices that contribute to salon success. This year’s application includes 11 different competition categories.
Service Spotlight: Blackberry Facial
This brand-new tech-based beauty solution for the tech-obsessed client, incepted by esthetician Joanna Czech, is a neck treatment that includes a gentle and soothing massage to combat the results of a new phenomenon she has noticed: the continual use of PDA's such as iPhone and Blackberry creating lines and stress on the neck from looking down to text, tweet, e-mail, etc.
Service Spotlight: Color Me Baby
SOME EXPECTANT MOTHERS still worry about coloring their hair during pregnancy. Salon owner Rick Fogarty of Plan B Cut and Color Boutique, in Cambridge, MA, realized a growing need for less invasive color service and felt the “Healthy Glow” associated with pregnancy “shouldn’t end at the neck.” With this in mind, he developed a technique for off-the-scalp color applications called Color Me Baby, exclusive to his salon.
Perspectives: Salon Inventory Management
It’s the ultimate balancing act. You never want to run out of a product, but you don’t want to purchase so much that products are gathering dust on your shelves or in the dispensary. Three experts, a salon owner, president of a product manufacturer and a distributor marketing director, share how to get the numbers right. Read perspectives from Dawn Marie Walstrom, Jim DeBerry and Kim McMurphy on “What is the key to Salon Inventory Management”.
Forecasting Figures
As the mid-year point rapidly approaches, Salon Today wondered how 2011 is shaping up in comparison to its predecessors, so we posed a round of forecasting questions to a sample of owners from our proview panel. All in all, it seems salons are planning for growth:
by Stacey Soble
Spring Forward with Innovation!
Bounce back from a brutal winter by jumping onto the bandwagon of innovative add-on services and drive your business barometer out of the red and into the black. Smart new solutions = happy clients, more services and more money. Don’t get left behind!
Service Spotlight: Mama Mio Skincare's Mama's Touch
Carrying a baby is stressful—both mentally and physically. Those nine months may have moms-to- be wanting to check out of reality and into a spa. Mama Mio makes pampering and relaxation possible with their exclusive skin salvation program: Mama Mio Skincare’s Mama’s Touch. Offered at over 300 spas worldwide, the Mama’s Touch includes four different treatments: The Yummy Tummy, Lighten Up, Mellow Mama and 4th Trimester Healing Hour. Out of the four, SALON TODAY investigated the Yummy Tummy service, which helps replenish the hydration, elasticity and omegas that the baby borrows when developing. Where it’s at: Visit mamamio.com to find a spa near you.
Pomegranate Facial
This luxurious facial is designed to cleanse, exfoliate and re-hydrate the skin while providing stress relief and relaxation. Natural ingredients, including fresh pomegranate, oatmeal, buttermilk and pure honey, make this treatment ideal for all skin types. The acid of the fruit helps to stimulate new skin cells. This all-natural combination leaves the skin glowing without irritation.
Service Spotlight: Turquoise Blue Sage Body Ritual
Sacred turquoise gemstones offer a deeply relaxing experience for body and soul. Begin with a mineral-rich Turquoise Sage Desert Salt Body Polish to cleanse and awaken the skin followed by a cocoon wrap with a Turquoise Sage Desert Clay Body Mask enriched with a subtle blend of essential oils and the energy of turquoise. The ritual continues with a balancing and re-hydrating full-body massage using Turquoise Sage Massage Oil. Finally, experience an energy ritual using desert sage to cleanse the aura and turquoise gemstones to strengthen and balance the body and spirit.
Tap Your Team for Revenue-Generating Ideas
Looking for great ideas for generating revenues and cutting costs at your salon? Why not take it the frontline? When Laura Ortmann directed each department at her Ginger Bay Salon and Spa in St. Louis to come up with one goal for increasing revenue one for decreasing expenses she didn't know what to expect. But looking back, she couldn't be more pleased with the results.
Service Spotlight: Halotherapy
Covered with fine, pure Himalayan pink crystal salt, specially imported for the facility, Salt Cave provides a dry, sterile place for visitors to relax. The large amount of dry rock salt creates a special microclimate identical to underground salt caves popular in Europe. Patients relax on comfortable chairs during the sessions, soothed by calming music and absorbing the energy and healing benefits of a salt-infused aerosol provided by a salt generator.