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5 Questions for Sylvie Moreau, President of Coty Professional Beauty

While at Wella's International Trend Vision 2016 in Barcelona, we sat down with Sylvie Moreau, President of Coty Professional Beauty, to learn about how the newly developed pro beauty division (which include brands Wella, OPI, Kadus, Sebatian Professional, Nioxin and others), is working to unite all categories of beauty to empower women and diversify the industry.

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Honing a Curly Hair Expertise

Seattle's Gene Juarez Salons and Spas partners with Ouidad, bringing a new level of curly hair cutting expertise to the styling team. At the same time, the salon company's marketing team leverages window signage, email newsletters, shelf talkers, brochures, and social media to communicate the new expertise to guests.

Reimagining Skin-care Education

With an ipad located in the retail area, clients and salon staff members can connect with a Skin Authority expert via Skype or Facetime for an at-the-moment consultation at any time. Skin Authority recently partnered with Salon Services to get the system into salons, helping them with skin-care education and retailing.

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