Modern Spa and Wellness
Boulevard Consumer Surveys Shows Gen Z and Millennials are Redefining the Self-Care Experience
New report reveals younger clients' first impressions are heavily influenced by social media; confirms increasing importance of a seamless online booking experience.
by Stacey Soble
BABOR Bestowed with a Prestigious Skincare Brand Honors
The professional skincare brand was appointed an Official Brand by Forbes Travel Guide, the global authority on luxury travel.
Designing a Spa Moment
As salon owners increasingly look to expand into wellness, they will find that small touches can make a big impact.
by Anne Moratto
Skin by Noor: Formulated with Purpose, Rooted in Tradition
Family-run skincare brand Skin by Noor introduces the Noorishing™ Face Serum with star ingredient date palm pollen.
New Book Challenges America's Mental Health Paradigm by Exploring 'Spiritual Emergency'
As rates of anxiety, depression, and substance use continue to climb across the U.S., conversations around mental health are more urgent than ever—yet one crucial perspective remains missing. In her captivating new book, Aymie Daniels introduces the little-known concept of “Spiritual Emergency” and opens a timely conversation about how America understands (and often mislabels) extreme psychological states.
Minerva Expands Massage Equipment Line to Support Wellness & Spa Professionals Nationwide
The new collection features nine electric massage tables, three facial chairs, and a range of spa carts and stools—each designed to deliver superior comfort, functionality, and modern design at an attainable price.
Interlocks' Transition from Day Spa to Med Spa
Interlocks Med Spa has slowly phased out nail and massage services in favor of dermal fillers, Sofwave and IV Therapy. Find out how Owner Ginny Eramo made the transition to med spa.
Service Spotlight: Glow Getter with a Hydraderm Boost
With the power of antioxidants, correcting peptides and plant-derived stem cells, the Glow Getter facial instantly smooths and firms for a youthful, hydrated complexion. See how Sway Wellness Spa sells more than 100 of these and the Hydraderm Boost each month.
by Stacey Soble
The Phorest MedSpa Platform Streamlines Operations, Engages Clients and Boosts Profitability
The platform delivers a 48% lead-to-client conversion and 19X ad spend return of investment in one complete operations and acquisition system.
Becosmé USA Launches Innovative Vitamin Patch Supporting Healthy-Looking Hair
As an exciting alternative to traditional vitamins, the patch delivers a curated blend of essential vitamins designed to promote the appearance of fuller and more vibrant looking hair. Owners are discovering they are a great addition to their retail offerings.
Radiant Skin Rules the NYFW Runways
To achieve the glowing skin looks at the Bach Mai S/S 2026 show, celebrity makeup artist, Marcello Costa used offerings from RéVive to create the radiant finishes.
EndureLash and Salon Lofts Partner to Empower Over 300 Locations Nationwide
The partnership introduces is designed to help Salon Lofts’ independent beauty professionals reduce costs, expand services, and grow their businesses with a leader in lash and brow beauty.
AI Skincare Pro Technology
We’d love to show you Perfect Corp’s AI Skin Analysis Pro Technolog firsthand. Please complete the form below, and our MODERN Spa & Wellness team will be in touch to schedule your complimentary demo.
Volunteering Is Good for Your Health
When you give, you "glow."
Tricoci Salon & Spa Hosts Fourth Annual Inspire Atelier, Showcasing Education and Innovation
Inspire Atelier is about delivering the highest level of service and expertise. This event brings national brands directly to professionals.
Beautyworld Middle East in Dubai Heats Up
Beautyworld Middle East will take place October 27–29, 2025 at the Dubai World Trade Centre. The show attracts more than 71,000 professionals from 164 countries and features 2,000+ exhibitors from over 70 countries
by Anne Moratto
Industry Leaders Gathered at Innergize 2025 to Witness the Future of Intelligent Growth for Beauty, Wellness and Fitness
AI-first innovation and bold growth strategies took center stage at Zenoti's flagship industry event.