
Color Without Compromise: Blondes Shine with Goldwell LightDimensions SilkLift Strong and Colorance
Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell
As an exciting alternative to traditional vitamins, the patch delivers a curated blend of essential vitamins designed to promote the appearance of fuller and more vibrant looking hair. Owners are discovering they are a great addition to their retail offerings.

Becosmé Salon Professional's Direct Hair Vitamin Patch offers a pill-free option for those seeking to improve the appearance of hair vitality—making it a game-changer in the beauty and haircare industry.
Becosmé Salon Professional
Becosmé Salon Professional has officially launched its revolutionaryDirect Hair Vitamin Patch across the USA and Europe. This innovative product offers a pill-free option for those seeking to improve the appearance of hair vitality—making it a game-changer in the beauty and haircare industry.
Utilizing patent-pending technology, the Direct Hair patch delivers a curated blend of essential vitamins designed to support healthy-looking hair. Created with both professionals and beauty-conscious consumers in mind, this modern delivery method promotes the appearance of fuller and more vibrant looking hair—with an exciting alternative to traditional vitamins.
“Becosmé has been an amazing addition to our retail line," says Cindy Reynolds, owner of Mermaids Hair Extensions. "Several staff members have already seen great results, and that has helped us recommend it wholeheartedly to all of our clients who want their hair to be longer, thicker, and healthier.”*
With a growing presence in six countries, Becosmé™ has established successful partnerships with high-end med spas and salons, while intentionally maintaining a limited e-commerce footprint to prioritize exclusivity and professional relationships.
The brand remains committed to state-of-the-art formulations, high manufacturing standards, and next-generation beauty innovations that empower both professionals and clients.
To learn more about the Direct Hair Vitamin Patch, visit www.BecosmePro.com or contact Sales@BecosmePro.com for wholesale and education support.
*Results may vary. Not intended to diagnose, treat, cure or prevent any disease.

Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell

The winter holidays and Mother's Day are the most popular holidays for gift card campaigns in spas, salons, and medspas. SALON TODAY taps into industry experts for strategies in designing and marketing a successful campaign, as well as how to manage that cash flow influx while avoid getting into trouble with your bottom line or the IRS. Plus, five salons and spas share their case studies.

August marks Wellness Month, and a collection of spas in California and Arizona show us the specials on their service menu.

Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.

LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.

The FutureIQ™ biomimetic hair longevity serum is a lightweight, fast-absorbing formula, powered by K18’s proprietary MultiVital™ technology, designed to simultaneously support hair retention, scalp vitality, and pigment longevity through biology-first intervention.
Sponsored by K18 Hair
In a video interview from the floor of Premiere Orlando 2026, SALON TODAY's Stacey Soble talks with Celluma Light Therapy to talk about the benefits of light therapy, the versatility of Celluma's light panels, and how the therapy can be incorporated into salon and spa services.

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