Marketing & Advertising

Your Marketing Guide for the Holiday Season

The holidays are quickly approaching, and beauty services will be extremely popular over the next few months. This is the perfect time for salons and spas to increase their customer base and sales during the busy season. November through January seem to be a peak time, so why not take advantage of the holiday rush to fill your book and sell more retail?

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TEEN HYDRAFACIALS

As we draw nearer to the season of gift-giving, many clients will be stumped about what to give the teens in their lives. Progressions Salon Spa Store, owned by Cindy Feldman in Rockville, Maryland, offers a solution with Teen HydraFacials, designed to address the sometimes finicky skincare needs of adolescents.  

10 Tips for Taking the Fear Out of Retailing

Eufora’s Director of Business Education, Joanne Magana, encourages stylists and salon owners to realize their phobia surrounding retailing is a faux-fear.

Hair Professionals To Share Inspiration and Innovation at Eufora's Global Connection 2016

With a theme of 'Beauty in Motion,' Eufora International will gather beauty professionals at its bi-annual Global Connection in San Diego, October 16-17.

STAMP 2016: Headlines' In-Salon Marketing

After partnering with a local magazine on a photoshoot, Headlines the Salon had the opportunity to use some of the cool images in an in-salon campaign, which captured a 2016 STAMP award.

STAMP 2016: Ginger Bay's Digital Mirror Talkers

Ginger Bay Salon and Spa in St. Louis captures a 2016 STAMP award for their cool digital mirror talkers.

STAMP 2016: Gene Juarez's Client Recruitment Brochure

Gene Juarez Salons and Spas capture a STAMP 2016 award for their client recruitment brochure.

STAMP 2016: Paris Parker's Client Recruitment Cards

Paris Parker's client recruitment cards picks up a STAMP 2016 award.

STAMP 2016: Indira Aveda's Employee Recruitment Brochure

Indira Aveda Lifestyle Salon Spa in Chicago captures at STAMP 2016 award for its employee recruitment brochure.

STAMP 2016: Gene Juarez's Mission Statement

Gene Juarez's Mission Statement captures a 2016 STAMP award.

STAMP 2016: Paris Parker's Branding Strategy

Paris Parker's branding strategy picks up a 2016 STAMP award.

STAMP 2016: Salon Rootz' Salon Menu

Salon Rootz' specialty menu captures a STAMP 2016 award.

STAMP 2016: Philip Johnson's Co-Branded Campaign

Philip Johnson Salon Spa picks up a STAMP 2016 award for its co-branded campaign, "Cut Loose."

STAMP 2016: Zano Salons' Philanthropic Campaign

"Teen Zano" by Zano Salons and Day Spas picks up a STAMP 2016 award for Best Multi-Location Campaign.

STAMP 2016: Salon Spa W's Philanthropic Campaign

Salon Spa W's philanthropic campaign, "ZooDo" picks up at STAMP 2016 award.

STAMP 2016: Interlock's Best Incorporation of a National Campaign

The Art of HairInterlocks Salon & SpaNewburyport, MassachusettsOwner: Ginny EramoInterlocks recently created an event, sale and general buzz centered around limited-edition product packaging by Shu Uemura and Maison Kitsune.“As this ...

STAMP 2016: Salon Roux's Incorporation of a National Campaign

Salon Roux picks up a STAMP 2016 award for its "Product Launch Party."