Salon Today
MenuMENU
SearchSEARCH

Matrix Biolage R.A.W. Puts Strangers Together in the Shower to Promote Sustainability

Matrix's Biolage R.A.W. partnered with YouTube Lab and captured the reactions of two strangers taking a cold shower together, using new Biolage R.A.W. shampoo and conditioner, aiming to go green not only through products, but saving water and energy as well.

Jamie Newman
Jamie NewmanSenior Digital Content Strategist
Read Jamie's Posts
January 13, 2017
1 min to read


Matrix Biolage continues it's #LiveRAW revolution with it's line of R.A.W. shampoos, conditioners and masks. 

The brand partnered with the #YouTubeLab team to capture a series of videos that filmed the reactions of two complete strangers saving water and showering together, conserving energy by using cold water and using Biolage R.A.W. products. 

Ad Loading...

Check out the videos and see how these strangers took on the #LiveRAW challenge themselves:

The line is available in three formulas: nourish, recover and uplift. Take the quiz to find out how you live R.A.W. and see which products are best for you and your clients.

Subscribe to Our Newsletter

More Marketing & Advertising

Ad Loading...
Technology|Articles|Jan 29, 2026

Is Your Software Underperforming? Switch it Up with Shortcuts

Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.

Sponsored by Shortcuts Software USA

Ad Loading...

Trichology Today: A Video Guide to Offering Hair Loss Solutions

Hear first-hand from master trichologist Karen Gordon what the “root causes” of hair loss are and what the size of the hair loss/hair replacement market is today. Learn how YOU can get into this lucrative and fulfilling field, assessing your clients’ conditions and adding REVENUE to your business by offering this service and the retail products related to it.

Introducing the 2023 Oribe Holiday Collection: Eternal Rituals

This season, salons can entice holiday shoppers with artistic and unique gifts of beauty, in the form of Oribe’s 2023 Holiday Collection: Eternal Rituals. The 2023 lineup consists of seven, limited-edition gift sets, highlighting Oribe’s heritage craftsmanship and vivid storytelling by multidisciplinary artist and designer Louis Barthélemy.

Sponsored by Oribe

Ad Loading...