Marketing & Advertising

Announcing the 2018 STAMP Winners

In its 7th year, STAMP honors 31 winning marketing ideas in 27 categories, encouraging all salons to tell their story.

Marketing Campaigns from the Heart

When salon owners design marketing campaigns with the community at heart, their salon culture extends beyond the staff. For example, Nurtur Salon develops a teacher-focused campaign after the school shootings in Parkland, Florida, and JUUT develops a blog that spotlights working moms on their team.

20 Reasons HAIR+ is a Phenomenal Opportunity

As the number of clients concerned about thinning hair and hair loss quickly grows, the HAIR+ category is emerging as phenomenal opportunity for stylists who want to develop a specialty and a new revenue stream for salons.

Want to Give Back to Your Industry? Consider Visiting a Beauty School

I urge you to visit a beauty school. It doesn’t matter if you feel you are a good teacher or not. Just show how much you love what you do.

Penzone Salons + Spas to Takeover ISBN Facebook

Debbie Penzone, president and CEO of Pezone Salons + Spas in Columbus, Ohio, offers up a Facebook Live tour of the company's newest location, as well as answers viewer questions, during a hijack of ISBN's Facebook feed in August.

Want to Offer Hand-Crafted, Natural, Performance-Based Hair Care From a Source You Can Trust?

Now you can offer your clients naturally-based products at an affordable price. Here's the deal!

A Color Management System Streamlines the Service, Prevents Waste and Boosts Profitability

Developed by a colorist and former salon owner, the color management software system Vish eliminates waste, ensures consistent pricing and accurate record keeping, automates inventory and maximizes profitability on the salon's most popular service. Discover how it works.

Sponsored by Vish

4 Tips to Build a Profitable Salon

As a salon owner, it’s part of your long list of responsibilities to run a profitable salon. Building a profitable salon means providing your team, and yourself, with opportunities for freedom, security, benefits, growth, education and much more! But like most aspects of running a business, it’s not an easy task. Here's some advice from SALON TODAY blogger, Kati Whitledge.

SALON TODAY RECOMMENDS: 3 Millennial Salon Owners Rockin' It & Are Front Desks a Thing of the Past?

Get a dose of educational articles that make you think, feel inspired and get motivated on improving your business on avedameansbusiness.com. In this series, we look at five articles trending right now—from profiles on millennial owners who are "busting the millennial myth" and bringing their salon to new heights; to the evolution of the front desk; to how salon owners’ choose their salon’s names.

Sponsored by Aveda Means Business

Beacon Technology Streamlines the Salon Experience

Salons and barbershops are using beacons to help the front desk check incoming guests in while suggesting retail recommendations to guests through their phones.

20 Secrets for Writing Content that Attracts and Engages

As a digital marketing guru for almost a decade, Justin Champion mastered the skill of developing content that attracts and engages his target audience. He shares his trade secrets in a new book, but recaps his 20 best ideas with SALON TODAY.

A Clever Tool for Driving New Prospects to Your Salon

A salon owner invents a matchmaking survey that helps prospective guests make a personal connection with the salon before they walk in the door.

How Coral Lahiani's Retailing Prayers Have Been Answered

Chicago Stylist and educator Coral Lahiani has found the solution to her retail dilemmas.

Sponsored by Amazon

The Salon App that Could Transform the Industry

With Pocket Salon, SalonBiz answers the client's demand for online retail sales, as well as help with booking an appointment and checking out.

Ideas That Evoke Expands to West Coast

Ideas That Evoke, a digital, social and public relations agency serving clients in the beauty, salon professional, lifestyle and luxury industries, recently announced the expansion of its business to the West Coast.

Maggie the Salon Posts December Numbers in April, Attributes Growth to Software

With online booking, reputation management, and a strong marketing program, Maggie The Salon is seeing strong growth in 2018.

Strategies Announces 5th Annual Team-Based Pay Conference

Strategies aims to help employee-based salons and spas build a “We” culture at two-day conference in San Antonio, TX on October 21-22, 2018