
Branding: The Thing Most Salons Skip
In his first blog with SALON TODAY, Roei Cohen, general manager of Valery Joseph Salons with locations in New York, The Hamptons, and Miami, discusses all the little things that add up to a salon's brand.
The Washington Nationals right fielder Bryce Harper has partnered with Blind Barber and will endorse Blind Barber grooming products and barbershops.

Major League outfielder Bryce Harper has entered a long term deal with Blind Barber LLC.
IG @blindbarber
The Washington Nationals right fielder, Bryce Harper has partnered with Blind Barber and will endorse Blind Barber grooming products and barbershops. The investment deal includes introducing a Bryce Harper for Blind Barber product line this September, with unique products and scents developed by Harper. A fully integrated traditional and digital media campaign has been introduced to publicize the partnership.
The 25-year old All-Star is known for his hitting power, field play and his well-coiffed hair and beard. He has used Blind Barber products for awhile and says, “I’ve received a lot of interest from hair-care brands over the last few years, but when I met the Blind Barber guys [Jeff Laub, Josh Boyd, Adam Kirschenbaum and Matt Breen] we just clicked.”
Harper said it was his “personal connection to the products, its founders and what the brand represents” that prompted him to invest. “I wasn’t just looking to slap my name and image on something. I wanted to be a part of the process and something greater that can change the men’s grooming game. I’ve always appreciated the barbershop culture and held to the mantra, ‘Look Good, Feel Good, Play Good.’ The chance to be a part of something like this was something I just couldn’t pass up.”
Blind Barber has six locations across the country with three in New York, one in Chicago and two in Los Angeles offering cuts and shaves.
Check out Bryce Harper’s Grooming routine:
Originally posted on Modern Salon

In his first blog with SALON TODAY, Roei Cohen, general manager of Valery Joseph Salons with locations in New York, The Hamptons, and Miami, discusses all the little things that add up to a salon's brand.

The lastest KIM Report shows service tickets are up by 3%, but there's been a frustrating 1% drop in clients walking through salon doors. The KIM Report's Alain Audet shows you how to market your way through the slump.

August is time for parents to drag their kiddos into the salon for that picture-ready, back-to-school haircut, and September is a great month for weary moms to reward themselves at the spa. Handwrytten's David Wachs offers five strategies for improving your back-to-school marketing campaigns.

Gen Alpha grew up in a world built around them, and they're already booking appointments. Danielle Anderson explains why this generation is the most valuable future guest your salon will ever have, and how to win her (and the parent who pays) is a whole new ballgame.

As important as social media is for marketing your business, it also can open owners up to liability issues. SASSI warns of the risks and shows you how to protect yourself.

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.

Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.
Sponsored by Shortcuts Software USA

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

In the SALON TODAY webinar sponsored by Phorest Software, Daniel Mason-Jones, Gayle Fulbright and Siobhan McCaffrey share successful marketing strategies that drive ideal clients and future talent into salons.