Success Grown from Within
Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.
by Stacey Soble
Successful Membership Model Benefits Clients, Owners and Staff
The President’s Club Barber Shop in Millburn, NJ, co-owned by Katie LaVecchia and Laura Aguilar, has found success with a membership model at its 10-month old barbershop spa.
April 17, 2018
The President's Club Barber Shop co-owners Laura Aguilar (left) and Katie LaVecchia.
1/6
2 min to read
Membership has its privileges. The President’s Club Barber Shop in Millburn, NJ has found success with a membership model at its nearly year old barbershop spa. Co-owners Katie LaVecchia and Laura Aguilar are well-versed short hair professionals who previously managed other shops. From their past experiences, they discovered that for most male clients, their priority for a cut was when, not where. With this in mind, they devised a membership model that encouraged exceptional value and a high level of service.
THE MEMBERSHIP
The cost of membership is $38 per month which includes one haircut, priority appointments, discount on retail, loyalty program, Wi-Fi and other members-only extras. A generous return policy encourages members to try new products. The President’s Club has two price menus for services, one for members and one for guests. On average, hair, shave, skin and nail services are priced 25% less for members. Their loyalty program is simple, after 9 services, the 10th is free.
LaVecchia and Aguilar did their homework and found that $50 was the average price point for a haircut in their area. They reasoned that $38 was the “sweet spot” that created value. Their 2,000 sq. ft location has six chairs, lounge area, coffee bar, darts, six televisions and with the ability to add three more chairs to handle up to 1,200 members. They plan to build out when they achieve 400 members.
THE STAFF
The President’s Club all-female staff like the membership model as they are able to build a rapport with the monthly clients and introduce them to other services such as waxing, color and skin care. LaVecchia says, “We are able to make men feel comfortable in a salon environment and they want a female’s input as they navigate new services. Plus, they tip more.”
THE NUMBERS
- 75% of their clientele are members, the other 25% who opt out of membership visit the shop every four to eight weeks
- 100% of members visit once a month and 30% of them book multiple services.
- 5% of the 30% booking multiple services book all available services
- 95% of nail services booked by members who were introduced to nail care
- They have a high conversion rate, usually signing guests as members on the second or third visit.
Originally posted on Modern Salon
Subscribe to Our Newsletter
More Salon Management
How Salon Leaders Can Process the Pain and Lead Forward When a Team Members Leaves Unethically
In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.
How AI Is Closing Revenue Gaps for Salons and Spas
The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
The Premium Talent Magnet: The Modern Salon Playbook for Attracting Six-Figure Stylists
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Five Revenue Leaks Hiding in Your Salon
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti
The Heartbeat of Zandi K's Success
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
by Stacey Soble
Rethinking Retail in the Era of E-Commerce
In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.
by Stacey Soble
The Harper Ellis Hair Co. Certification Program Teaches Stylists a Smarter, Safer Way to Install Extensions
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
by Staff
The Micro-Salon Blueprint: How Kat Scott Quadrupled Income by Maximizing Her Suite
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
by Staff
Competing for Revenue: Veteran Business Owner Shares a Framework for Growth
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
by Staff
Built to Sell: How One Owner Turned Zero Salon Experience into a Multimillion-Dollar Exit
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Shedding Light on Solar Tax Credits for Your Beauty Business
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
The Salon Ghost Report: Stop Wasting Hours Chasing Unqualified Applicants
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
When the Client ISN'T Right!
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
by Stacey Soble
2026 Beauty & Wellness Summer Marketing Calendar
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI in Beauty: What It Means for Your Team, Your Clients, and Your Business
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest
The Captain of Business Stability and Growth
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
by Stacey Soble